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Your Sleep Matters!

About Us

About Us

Nicky

Last updated: 27.10.2021 6 Min.

Our team of Sleep Heroes is dedicated to finding the best products for your well-being. Our expertise and independent approach based on testing the best products in real conditions makes us the leaders in the comparison of mattresses and sleep products in the UK and mainland Europe.

Our objective? To help you sleep better! This starts with selecting the mattresses that offer the best value for money. Good sleep begins with a good mattress. To do so, we test the best mattresses for several nights and compare the best models to each other.

Our goal is to simplify your mattress purchase by advising you on the best mattresses, according to your specific needs. We test the best mattresses and their accessories according to specific criteria and carefully collect our data. Our test method is precise and based on professionally-recognised criteria.

Sleep Hero About Us
  • Overview
  • Best mattress guides
  • Experienced team
  • Reliable and independent testing
  • Transparency
  • First time on Sleep Hero?
  • Contact us

The best mattress guides

Over a million consumers trust us each year to help them select the best mattress for them. We publish our guides in 6 countries and serve our readers with expert advice.

Our goal is to allow our readers to determine which products will suit them perfectly, according to both their needs and their budget.

Sleep Hero was created in 2019 and our guides in other countries have been going strong for much longer. We focus mostly on bed-in-a-box mattress brands that are sold on the internet. These offer excellent value for money but consumers cannot test them. That’s why we decided to test the essential brands for you and compare them.

Sleep is crucial to our health, personal well-being, and performance. Don’t neglect your choice of a mattress!

An experienced team testing the products in real conditions

Our Sleep Heroes are dedicated to finding the best mattresses. Our team is made up of more than 20 collaborators and independent experts:

  • Editors passionate about sleep, who analyse the composition of products and put the best content forward
  • Independent testers, who test the mattresses in real conditions
  • E-commerce specialists who find the best deals and discounts
  • Sleep experts who provide specific advice on a variety of needs

We work with several testers, representative of the UK population. Our Sleep Heroes all have different body weights, sizes, and sleeping preferences, and we work with men, women, and children from ages 3 to 87 years!

The Sleep Hero team is very proud of the work it does. We hope that our tests, opinions, reviews, and the information we provide is helpful to you.

Reliable and independent testing

We have developed a unique and reliable testing method, based on several people testing the best products in real conditions. Our Sleep Heroes sleep on the best mattresses for several nights - in the comfort of their own home - and are thus able to compare different models to each other. This is particularly useful when it comes to determining firmness.

How do we get the products?

In order to carry out our tests, the manufacturers send us their products for free (see the next section, Transparent Operations) We test all the products that a manufacturer sends to us but we never promise to select them or to publish a favourable review. Here is a list of brands that have sent us products: Nectar, Emma, Eve, Dreamcloud, Simba. Please note that we are trying to keep this list up to date but it is possible that it is not exhaustive at the time you’re reading this.

We reference over 10 essential brands and regularly update our listed products as their ranges grow. We select the best products and inform consumers of the best offers available on the market, from cheap mattresses to high-end mattresses, all at the best price.

How do we test?

When choosing a mattress, it is important to take into considering the specific needs and sleeping preferences of each individual. Your mattress should be perfectly suited to you. But how exactly can you be sure that this mattress is the one that suits you best?

We test all the best mattresses available on the internet according to specific, objective criteria. Then we provide descriptions and ratings, which will quickly give you an indication of which mattress will suit you best.

The most important criteria for our team are:

  • The essential characteristics of the mattress
  • Composition and contour zones
  • Value for money
  • Breathability and sleeping climate
  • Quality of sleep

Transparent operations

In order to provide you with free high-quality content, we rely on affiliate links. When you click a link on our site to buy from a merchant site, we earn a small commission. We also participate in the Amazon Partner Program, which allows us to be paid when you buy products on Amazon through one of our links.

The purchase price of these products is not impacted. On the contrary, the partnerships that we have established with these brands allow us to obtain the best prices and discounts for our readers.

In addition, we can finance our tests as these partnering brands allow us to try the products free of charge. Manufacturers send us their products for testing but we only select the best value for money. Thus, no brand is guaranteed to be selected by our testers and we do not necessarily reference all the models of a manufacturer that we have selected. And, of course, no brand knows in advance if we will write a positive review on their products.

Our articles are not sponsored. All our articles are written by our independent testers. No content is written by the brands. Our writers carefully select the best products for you and provide consistent, high-quality content.

First time on Sleep Hero?

If this is your first time on Sleep Hero, we suggest the following steps:

  1. In the Advice section, you’ll find advice and answers to the most important questions about mattresses and what to look out for when purchasing a new mattress.
  2. In the Mattress Reviews section, you’ll find reviews on the best mattresses available, carefully categorised according to price.
  3. Are you looking for a custom mattress based on your sleeping position or the best mattress for you and your partner? In the Best Mattresses section, you’ll find all the best models according to your needs.
  4. Once you’ve found the ideal mattress, head over to the Discounts page to receive exclusive discount codes.

Would you like to contact us?

You can reach out to us by sending an email to info@airi.media. We will get back to you as soon as possible. You can ask us specific questions about the mattresses, ask us for our opinion on the best mattresses, or give us feedback on a mattress you have bought.

Our goal is to provide you with the most complete and reliable information on mattresses. If you have questions, comments, or would like more information on a specific product, please send us an e-mail on info@airi.media. We are always happy to help.

Address: Airi Media Group, 199 Bishopsgate, London, EC2M 3TY, United Kingdom

Millions of consumers trust us every year - thank you for your support!

Nicky

My mum calls me "bear" because I like to sleep so much. I never knew that, one day, that would be a very useful skill. Can you tell that I've found my calling? 

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We have an affiliate relationship with some manufacturers, where we receive a commission on sales if you click over from our site. This does not affect the purchasing price. In contrast: By using our discount codes, you'll get the best deal possible.