Your Sleep Matters!
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Effective 14th April 2020.
This privacy notice provides you with details of how we collect and process your personal data through your use of our website at https://www.sleep-hero.co.uk. By providing us with your data, you warrant to us that you are over 13 years of age.
Our full details are:
Airi Media Group
London, EC2M 3TY
HOW WE COLLECT AND USE INFORMATION
We may process the following categories of personal data about you:
We may use Customer Data, User Data, Technical Data and Marketing Data to deliver relevant website content and advertisements to you (including Facebook adverts or other display advertisements) and to measure or understand the effectiveness of the advertising we serve you. Our lawful ground for this processing is legitimate interests, which is to grow our business. We may also use such data to send other marketing communications to you. Our lawful ground for this processing is either consent or legitimate interests (namely, to grow our business).
We do not collect any Sensitive Data about you. Sensitive Data refers to data that includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data. We do not collect any information about criminal convictions and offences.
Where we are required to collect personal data by law, or under the terms of the contract between us, and you do not provide us with that data when requested, we may not be able to perform the contract (for example, to deliver goods or services to you). If you don’t provide us with the requested data, we may have to cancel a product or service you have ordered but if we do, we will notify you at the time.
We will only use your personal data for a purpose it was collected for or a reasonably compatible purpose if necessary. In case we need to use your details for an unrelated new purpose, we will let you know and explain the legal grounds for processing.
We may process your personal data without your knowledge or consent where this is required or permitted by law.
We do not carry out automated decision-making or any type of automated profiling.
HOW WE COLLECT YOUR PERSONAL DATA
We may collect data about you by you providing the data directly to us (for example, by filling in forms on our site, by entering a giveaway, or by sending us emails). We may automatically collect certain data from you as you use our website by using cookies and similar technologies.
We may receive data from third parties such as analytics providers such as Google based outside the EU, advertising networks such as Facebook based outside the EU, search information providers such as Google based outside the EU, providers of technical, payment and delivery services, such as data brokers or aggregators.
We may also receive data from publicly availably sources such as Companies House and the Electoral Register based inside the EU.
Our lawful ground of processing your personal data to send you marketing communications is either your consent or our legitimate interests (namely, to grow our business).
Before we share your personal data with any third party for their own marketing purposes we will get your express consent.
You can ask us or third parties to stop sending you marketing messages at any time by clicking the unsubscribe button at the bottom of our emails or by sending us an email at firstname.lastname@example.org.
If you opt out of receiving marketing communications, this opt-out does not apply to personal data provided as a result of other transactions, such as purchases, warranty registrations etc.
Browser notifications are managed by third-party software. If you have opted in for browser notifications (pop-up on your device when an article is published), you may opt out of these by following the general instructions below. Note these instructions may vary between browser versions and devices:
In Chrome, navigate to Settings, then navigate to Advanced. Select Content Settings under Privacy and Security. Select Notifications, where you can manage specific site notifications under “Block” and “Allow”. If you would like to turn off notifications for the Site, select the Site’s listing, then check “Block.”
In Firefox, navigate to the menu and select Options. Navigate to Privacy & Security. Navigate to Permissions and then click Notifications Settings, where you can turn off notifications for individual sites.
In Safari, navigate to Preferences, then Websites, and then Notifications, where you can pick which sites are able to send you notifications.
On Android Mobile Devices, open the Chrome browser and navigate to Menu, then navigate to Settings. Navigate to Site Settings and then Notifications, where you can determine which sites you’d like to allow notifications for. On the following screen, select clear & reset, then click your preferred options.
HOW WE USE YOUR INFORMATION
Here is how we may use your information and data:
Communicating with you: We may use information that we collect from you for the purpose of communicating with you and responding to your inquiries. Those communications could, for example, take the form of service updates, promotions for products or services that we or one of our marketing partners provide, or e-newsletters.
Service providers: We at times contract with third-party service providers to perform functions for us. These service providers may be given access to the information we collect for the purpose of performing those functions, but they will be contractually bound to maintain the confidentiality of the information and not to use it for any other purpose.
Business transfers: If we were to transfer all or substantially all of our assets to another company, one of the assets we would likely include in the transfer is our database of Personal Information.
Disclosures for legal reasons: We will disclose Personal Information when we are required to do so by law, regulation or securities exchange requirement, for example, in response to a court order or subpoena. We also may disclose such information in response to a law enforcement agency’s request or when we believe such disclosure is appropriate to protect our legal rights or to safeguard anyone’s property or safety.
HOW WE SHARE INFORMATION AND WHY
We may have to share your personal data with the parties set out below:
We require all third parties to whom we transfer your data to respect the security of your personal data and to treat it in accordance with the law. We only allow such third parties to process your personal data for specified purposes and in accordance with our instructions.
We are subject to the provisions of the General Data Protection Regulations that protect your personal data. Where we transfer your data to third parties outside of the EEA, we will ensure that certain safeguards are in place to ensure a similar degree of security for your personal data. As such:
If none of the above safeguards is available, we may request your explicit consent to the specific transfer. You will have the right to withdraw this consent at any time.
We have put in place security measures to prevent your personal data from being accidentally lost, used, altered, disclosed, or accessed without authorisation. We also allow access to your personal data only to those employees and partners who have a business need to know such data. They will only process your personal data on our instructions and they must keep it confidential.
We have procedures in place to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach if we are legally required to.
We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
When deciding what the correct time is to keep the data for we look at its amount, nature and sensitivity, potential risk of harm from unauthorised use or disclosure, the processing purposes, if these can be achieved by other means, and legal requirements.
For tax purposes, the law requires us to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they stop being customers.
In some circumstances, we may anonymise your personal data for research or statistical purposes in which case we may use this information indefinitely without further notice to you.
YOUR LEGAL RIGHTS
Under data protection laws, you have rights in relation to your personal data that include the right to request access, correction, erasure, restriction, transfer, to object to processing, to portability of data, and (where the lawful ground of processing is consent) to withdraw consent.
You can see more about these rights at:
If you wish to exercise any of the rights set out above, please email us at email@example.com.
You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive or refuse to comply with your request in these circumstances.
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights).
This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you.
If you are not happy with any aspect of how we collect and use your data, you have the right to complain to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We should be grateful if you would contact us first if you do have a complaint so that we can try to resolve it for you.
This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.
COLLECTION OF INFORMATION BY THIRD PARTIES
We may use a third-party advertising company to serve ads when you visit our Site. If we do so, this company may use information (not including your name, address, email address or telephone number) about your visit to the Services in order to provide advertisements about goods and services that may be of interest to you. In the course of serving advertisements to the Services, the advertiser might place or recognise a unique “cookie” on your browser.
YOUR PRIVACY CHOICES
If you would like us to stop sending you email or other communications or would like to access your Personal Information to correct or delete it, you may send us a request at our email or postal addresses indicated below. We will endeavour to satisfy such requests within a reasonable time.
Airi Media Group
London, EC2M 3TY
DO NOT TRACK
There will be no difference in how we collect or use data if you set your web browser to send a “Do not track” or similar request when you visit this Site.
Our Site includes links to other websites whose privacy practices differ from ours. If you submit personal information to any of those websites, your information will be subject to their practices and policies.
We maintain all Personal Information with physical, electronic, and managerial safeguards to help ensure the security and confidentiality of the data against reasonably foreseeable risks. Security is designed to prevent unauthorised use, access, disclosure, destruction, and changes in data.
This Site is intended for use by adults. We do not target, or knowingly collect any Personal Information from, children under the age of 13.
SALE OF BUSINESS
Should we sell this site or our business, your personal information will be an asset transferred to the new owner.
Please also reference our cookies policy, disclaimer and disclosure pages for more related information.
Cookies help Sleep Hero understand how you arrived at the website, what you did when you got here, and when you decided to leave. Sleep Hero tracks basic web analytics data to understand our visitors and better develop the site content and experience based on this information.
BLOG COMMENTS POLICY
The owner of this blog reserves the right to edit or delete any comments submitted to this blog without notice due to:
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