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Editorial Policy

At Sleep Hero UK, we're dedicated to providing our readers with accurate, unbiased, and informative content about sleep-related products and services.

We're committed to helping millions of consumers worldwide make more informed choices and, ultimately, achieve a better night's sleep and enhanced overall well-being.

Below, we outline our research, testing, and affiliate processes so you can rest assured we have our reader's best interests in mind.

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Research and testing policies

We take great pride in the accuracy and reliability of the information we provide.

To ensure this, we adhere to rigorous sourcing and testing policies.

Research processes

Our comprehensive research process involves:

  • In-depth analysis of trustworthy information.
  • Gathering real customer feedback and experiences.
  • Direct communication with brands for product clarification.
  • Feedback and input from our sleep experts.
  • Regular updating of articles and product recommendations.

All our content is meticulously researched, and we rely on reputable and scientific sources, as well as experts in various fields related to sleep, including psychology, sleep medicine, baby sleep, and physiotherapy.

Content is never sponsored, and all articles are authored by our independent content writers.

Read more about our sleep experts and editorial, design, and development teams.

Editorial independence is a prime focus, and we maintain an unwavering commitment to providing unbiased recommendations and preserving editorial integrity.

Our content is impartial and unbiased, and we're confident that our articles and the products we recommend are the best available at the time of writing.

To ensure continuous accuracy, all content is updated regularly.

Product testing processes

Our commitment to thorough testing is reflected in the "Sleep Hero Tested" seal that accompanies every product we review.

This badge signifies that we have rigorously tested the product and stand behind its quality and performance.

Please refer to our Research Methodology for more information on our testing processes.

The products we choose to test are far and varied.

We have affiliate relationships with key partners in the UK (please see our affiliate disclosure further down), who may send us products free of charge. We also purchase products to test independently.

Receiving products from brands and retailers for testing purposes does not translate into favourable reviews.

We do not accept compensation for positive feedback, and our reviews and product recommendations remain fair, honest, and transparent.

Affiliate disclosure

To support our mission of providing you with valuable, free content, we participate in affiliate programmes.

Here's a breakdown of how this works:

  • We may earn a small commission when you click on a link on our site to buy from a merchant site.
  • We work with affiliate platforms like AWIN, Impact, and others to navigate affiliate relationships.
  • We also participate in the Amazon Partner Programme, which means we may earn a small commission when you buy products on Amazon via one of our links.

The purchase price is not affected, and our partnerships allow us to obtain the best prices and exclusive discount codes.

We are currently affiliated with most of the major players in the UK, including, but not limited to, Simba Sleep, Emma Sleep, DreamCloud, Nectar, Hypnia, Otty, Eve, Bensons for Beds, Dreams, The Fine Bedding Company, Brightr Sleep, Aeyla, Bruno, Happy Beds, Tempur, Silentnight, and Kally Sleep.

As outlined in our research and testing policies section, our content is not sponsored, and all our articles and product recommendations are created by a team of independent content writers with an unwavering commitment to editorial integrity.

Medical disclaimer

While we collaborate closely with sleep experts and stay at the forefront of sleep-related technologies, it's important to note that we are not medical professionals.

The information and recommendations we provide are intended for informational and educational purposes only.

We do not offer medical advice or diagnoses.

If you have specific medical concerns or sleep-related issues, we highly recommend you consult a qualified healthcare professional.

Contact us

At Sleep Hero UK, we believe that your insights are the key to helping us improve our content and services.

Whether you have suggestions or questions or simply want to share your thoughts, we are open to hearing from you.

Please do not hesitate to reach out to us via email at sleepherouk@team.airi.media or via our Contact page.

If you enjoy our content, please consider leaving us a Trustpilot and/or Google review.

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We have an affiliate relationship with some manufacturers, where we receive a commission on sales if you click over from our site. This does not affect the purchasing price. In contrast: By using our discount codes, you'll get the best deal possible.