Who is Dunelm?
Dunelm is a British retailer that sells homewares throughout the UK.
It was founded by Bill and Jean Adderley in 1979, who traded textiles from their market stall in Leicester.
Who is Dunelm owned by?
In 2006, Dunelm was passed down to their son Will Adderley, who continues to be the director of the Dunelm Group.
Nick Wharton took over from Adderley as chief executive in 2009, and Nick Wilkinson is the CEO.
Most of the stake of Dunelm has been sold to Marks & Spencer.
However, the Adderley family still own around 43% of the shares.
Today, Dunelm has over 175 stores in the UK and a Dunelm website where orders can also be placed.
Dunelm has also acquired the trademark of some long-standing British brands, such as Dorma and Fogarty. 💖
As you can see, Dorma has a dedicated section in the Dunelm store:
These UK brands have a long history, with Fogarty originating in Lincolnshire in 1826 and best known for their pillows, duvets, and bedding.
Likewise, Dorma is another bedding brand established in 1921 and a staple part of the Dunelm range. 🌟
Other popular brands sold by Dunelm include:
Eve and Panda are amongst some of our top online UK brands.
Take a look at our favourite products below:
Is Dunelm bedding good?
Our next stop is the Dunelm bedding aisle. 🥰
Dunelm has a dedicated section for all the soft furnishings you could need.
- Dunelm duvet covers
- Dunelm deep fitted sheets
- Dunelm bedding sets
- Dunelm bedspreads
- Dunelm mattress toppers
- Dunelm mattress protectors
You can dive into our Dunelm bedding review for an even closer look at these products.
Dunelm bedding sets
Bedding sets include sheets and pillowcases.
These are designed to protect your mattress and pillows and provide a soft surface for your sleep.
Sheets made with natural materials are of better quality but more expensive.
Alternatively, sheets made with synthetic fibres may not last as long but are considerably cheaper.
You can also choose between Dunelm deep fitted sheets or flat sheets.
Some of the most popular sets include Dorma, Fogarty, and the Simply range.
The Dunelm pillow collection has both affordable and luxury pillows in-store and online.
Some of the most popular products include Dunelm Dorma pillows and Fogarty pillows.
They contain various materials such as memory foam, polyester, wool, and duck feather. 🦆
But what kind of pillow do you need?
- Side sleepers: Choose a high-loft and firm pillow that fills the space between the neck and shoulders.
- Back sleepers: Choose a medium height and feel pillow that supports the head without bending the neck.
- Stomach sleepers: Choose a soft and low pillow for the head to sink into without adding tension to the spine and neck.
Every Dunelm pillow is labeled with a firmness rating and the type of sleeper it is suitable for, making it easier to choose. ✅
Alternatively, try an adjustable pillow suitable for every type of sleeper:
These are our favourites:
Dunelm mattress protectors
Dunelm mattress protectors safeguard your mattress against stains and moisture build-up over time. ☔
This helps your mattress stay in a new condition for as long as possible.
We highly recommend a waterproof mattress protector to anybody purchasing a new mattress.
Dunelm stores have a rack of sample mattress protectors to give you an idea of their texture.
There are also plenty of pillow protectors in the Dunelm collection for additional protection.
We’ve also reviewed the best mattress protectors in the UK.
Take a look at our top recommendations:
Dunelm also has large furniture items and home accessories to spruce up your living space. ✨
- Dunelm sofas
- Dunelm armchairs
- Dunelm sofa beds
- Dunelm lamps
- Dunelm ottomans
- Dunelm blinds
- Dunelm tables
Unfortunately, many of these items weren’t available to view in the actual store.
Dunelm did have stock of some chairs, lamps, and rugs.
But much of the larger stock can be viewed in the Dunelm online shop. 💻
Dunelm discount codes
Is the product you want not in the Dunelm sale? 😔
Not to worry!
You can also find plenty of Dunelm voucher codes for additional discounts.
However, Dunelm promo codes are only available online and cannot be used in-store. 👎
During Covid, a Dunelm NHS discount was available where you got an extra 5% off online purchases.
However, this discount has now come to an end.
For even more online discounts, bookmark our discounts page with a list of all the latest offers.
Dunelm online shop vs in-store
We visited the Dunelm store to better understand what they’re all about.
Overall it was a pleasant experience, with a varied collection of items to browse. 😍
However, it did feel somewhat disorganised and cluttered in places (not dissimilar to most Primark stores.)
The particular branch we visited didn’t have the best layout, and we missed certain areas of the store. 😕
Once we circled around the second time, we stumbled upon sections we hadn’t previously seen.
Therefore, we think shopping online is easier - particularly if you’re looking for something specific.
The Dunelm website is highly accessible, with items organised within categories.
You also can filter items by brand, size, material, colour, and other options depending on the item category. 💻
We recommend visiting the Dunelm store if you are just out having a browse.
We ended up finding a lot of useful items that we probably wouldn’t have stumbled across online. 🛒
Supporting brick-and-mortar stores also helps high streets compete with the online market and prevent them from closing down.
Take a look at our other guides for popular retailers:
It often helps to shop around at different stores to compare the best deals.
Contact Dunelm UK
Customer service: To contact Dunelm directly for complaints, support, or queries, please call them on 0345 165 6565 or complete their online contact form.
Registered office: Dunelm (Soft Furnishings) Ltd, Watermead Business Park, Syston, Leicestershire, LE7 1AD.