The Bruno sleep products
Now that we've had a closer look at the company, let's discuss the Bruno sleep products in the UK and beyond.
Which product would you consider Bruno's flagship product?
"Our hero product is the Bruno sofa bed.
The sofa bed is available in different versions and stands out with its simple design.
The best thing about it is that it contains pocket springs, known in German as a "box spring bed": this technology is unique and gives that very special Bruno comfort.
Thanks to the patented folding mechanism, the sofa bed is easily unfolded in just 15 seconds!
The same technology is also used in our recently launched corner sofa.
There is a suitable variant for every room size, and the best sleep is guaranteed thanks to the box spring technology."
How do you ensure the quality, safety, and durability of your sleep products?
"For our products, we use controlled, certified solid wood from Europe and sophisticated technologies that we optimise until they meet our requirements.
From the processing of the pocket springs to the selection of robust upholstery fabric, we control every step of the local factories.
The finished prototypes are then closely scrutinised by our quality team.
We are also constantly developing our products to meet the demands of the times and satisfy customers' needs."
How does the UK market differ from the other European markets you operate in?
"Bruno launched in the UK market in March 2023, so it's not even one year old.
We wanted to be present in this market because we believe that buying online in the UK is something people do daily, from grocery stores to big bulky furniture.
We believe our products are a good fit because our design is so minimalistic, but modern at the same time, so that it can fit into any kind of house.
The UK market is different in terms of living space - we are aware that houses in the UK are usually tight but developed in height, while the rest of the countries we operate in are entirely the opposite, with larger houses but a maximum of one upper floor."
What are some of the difficulties you've faced with launching in the UK?
"UK law is different from European law, which brings to the table various differences when it comes to product certifications such as fire resistance, for example.
It took a bit more time for our team to make sure the products we ship to the UK are compatible with UK standards.
For some products, we are still on it but confident that, slowly but surely, we will be able to offer a wider range of products.
In terms of logistics, we were actually very lucky, given that, in the UK, it's so common to rely on local logistics suppliers; after some price comparisons, we were happy to choose Furdeco as our logistics partner."
Do you have any new product launches in the UK that you're particularly excited about?
"It's not only about the products but also the colours.
We recently developed the colour green for the UK market, and we hope it will be as successful as in other countries. It took some extra months to produce it for the UK.
Besides the green colour, which might seem like a small thing but, for us, is actually quite big, we are also going to launch the corner sofa sometime soon.
The corner sofa is as modulable as our normal sofa bed but it contains storage space where you can place anything you want.
The corner sofa also becomes a bed; we can't wait to launch it!
Next year, we will focus more on accessories such as the bed chest and the footstool.
There is also an idea to develop more beds in the pipeline, but I don't want to ruin all the surprises."
The future of Bruno
Before concluding, let's see what's in store for Bruno.
What's your long-term vision for Bruno in the sleep industry?
"Our goal is to take Bruno even further as a well-known e-commerce company and to establish it sustainably in foreign markets.
In doing so, we rely on a well-studied product portfolio, within which each product is specialised to give our customers the best possible sleep or to complement our main products.
Thus, there will continue to be a mix of sleep furniture and accessories tailored to the respective markets in the future.
We want to stay true to our core values and continue to focus on outstanding quality, local production, and innovative design as we expand our range."
What do you find most rewarding about helping people sleep better?
"People spend about a third of their lives in bed.
Sleep is not only physiologically essential for us humans, but also particularly important in terms of our well-being and mental state.
Reason enough to make the time during sleep as pleasant as possible!
To ensure this, the entire Bruno team does its best every day.
If our customers sleep better because of us, if back pain can be alleviated and prevented, and if you feel you are in good hands with us, that is our greatest incentive.
Positive customer conversations and reviews make us more than happy and are our highest reward."
Contact Bruno Interior UK
Customer service: To contact Bruno Interior directly for complaints, support, or queries, please e-mail them at email@example.com or call them on 0203 608 6500. The customer service team is available Monday to Friday from 08:00 - 17:00.
Registered office: Bruno Interior GmbH, Torstrasse 220, 10115 Berlin, Germany