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Best pillows

Best Pillows UK (2021)


Last updated: 03.10.2021 6.5 Min.

If you have the best mattress in the world but are still waking up with a stiff neck, your pillow may be at fault.

Your pillow is more than "the thing" you put your head on. 🤯

They need to be comfortable and supportive - and perfectly suited to you!

In this guide, we'll present a selection of the best pillows available in the UK. 🇬🇧

We'll also give you some advice on how to choose a new pillow that's perfect for you.

Let's get started. 🥳

Best pillows
  • Overview
  • Quality
  • Shapes & sizes
  • Materials
  • Firmness
  • Sleep position
  • Allergies
  • Criteria
  • Conclusion

Our top recommendations

    Simba Hybrid Pillow

    Simba Hybrid Pillow
    Price from £ 99

    Simba Hybrid Pillow

    The Simba Hybrid Pillow is a temperature-regulating pillow with Nanocube memory foam technology.

    This hybrid pillow allows you to adjust both height and firmness to match your sleeping requirements perfectly.

    It is one of the best cooling pillows on the market.

    All about the Simba Hybrid Pillow

    The Simba Hybrid pillow features nanocube memory foam technology and a microfibre fill for superior comfort. 

    Simba Hybrid Pillow

    You can remove the cube fillings to adjust to the perfect height.

    We also love the advanced cooling technology in the Simba Hybrid pillow! 😍

    The breathable nanocube filling and Stratos temperature-regulating cover make this the best cooling pillow on the market. ❄️

    We think this is a fantastic product with advanced technology to outshine its competitors...

    However, when comparing to other memory foam pillows we think customer satisfaction could be improved...

    The lack of sleep trial and just a year's guarantee makes it difficult to justify the hefty price. 💰

    If you don't have any budgetary constraints, though, this is a fantastic product

    PILLOW: 40% OFF £300

    Simba Hybrid Pillow  
    Composition: Shredded memory foam
    Firmness level: Medium-firm
    Trial period: None
    Guarantee: 1 year
    What we love: The breathable Nanocubes and Stratos temperature-regulation make this a great pillow for hot sleepers.
    What could be improved:  A sleep trial period and a longer guarantee would help to add value to the product.
    Our favourite
    Panda Memory Foam Bamboo Pillow

    Panda Memory Foam Bamboo Pillow
    Price from £ 40 (45 )

    Panda Memory Foam Bamboo Pillow

    The Panda Memory Foam Bamboo Pillow combines supportive memory foam with a soft and sustainably sourced bamboo cover. Get 10% off with code SLEEPHERO.

    Third-generation memory foam moulds perfectly around your neck to allow for spinal alignment and superior support.

    This is one of the best memory foam pillows on the market.


    All about the Panda Memory Foam Bamboo Pillow

    This is our top choice memory foam pillow. 🐼

    The Panda Memory Foam Bamboo Pillow combines supportive memory foam with a breathable bamboo cover.

    Third-generation memory foam technology offers superior support for the neck and spine. 

    Panda bamboo memory foam pillow

    The eco-friendly bamboo cover encourages airflow and will help to keep you cool.

    Bamboo is naturally antibacterial, which helps to prevent dust mites and bacteria build-up. 🧼

    The pillow also features a mesh fabric protector to increase the lifespan of your pillow.

    The Panda Memory Foam Bamboo pillows have amazing reviews both for the product and the customer service. 👌

    Those that weren’t satisfied with their pillow were offered a firmer or softer variation that cannot be purchased online. 

    We love that Panda goes above and beyond to ensure their customer is happy. 😁

    On top of that, Panda offers a 10-year guarantee and a 30-night sleep trial.  

    For a pillow that costs less than £50, the Panda Bamboo Memory Foam pillow fantastic value for money! 🤑


    Panda Bamboo Memory Foam Pillow  
    Composition: Memory foam
    Firmness level: Medium
    Trial period: 30 nights
    Guarantee: 10 years
    What we love: The bamboo cover is eco-friendly, antibacterial, and breathable.
    What could be improved: The softer/firmer pillow option could be made accessible for everyone.
    Kally Adjustable Pillow

    Kally Adjustable Pillow
    Price from £ 39

    Kally Adjustable Pillow

    The Kally Sleep Adjustable Pillow is a great hollowfibre pillow with 4 easy-to-remove sleep pads for unique customisation.

    This unique pillow is fully customisable to suit side sleepers, back sleepers, and front sleepers.

    All about the Kally Adjustable Pillow

    The Kally Sleep Adjustable Pillow is a unique hollowfibre pillow made up of 4 sleep pads.

    These are easy to remove and adjust, giving you the chance to fully customise your pillow according to your sleeping position.

    The more pads, the higher the loft of the pillow.

    Kally Adjustable Pillow

    The pillow has a breathable polycotton cover with zip, so the sleep pads are easy to access.

    The cover also has mesh sides and a unique air vent system for enhanced breathabiltiy, keeping you cool & comfortable all night long. ❄️

    The pillow is also great for people prone to allergies.

    It features anti-allergy treated fibres to protect against dust mites and bacteria, and the whole pillow is machine-washable at 40℃. 🛁

    The Kally Adjustable Pillow comes with free delivery & returns within the UK and a 14-day trial period.


    Kally Adjustable Pillow  
    Composition: Hollowfibre
    Firmness level: Adjustable firmness levels available
    Trial period: 14 days
    Guarantee: 1 year
    What we love: Adjustable height & firmness are a great feature
    What could be improved: Higher-quality materials would be great - but the price point is also unbeatable!
    Littens 100% Pure Hungarian Goose Down Pillows

    Littens 100% Pure Hungarian Goose Down Pillows
    Price from £ 149

    Littens 100% Pure Hungarian Goose Down Pillows

    The Littens Ultimate Luxury Collection 100% Pure Hungarian Goose Down Pillows are top-of-the-range products. Sold in a pair.

    The down pillows come with a 300-thread-count 100% cotton jacquard casing with gold piping.

    All about the Littens 100% Pure Hungarian Goose Down Pillows

    The Littens Luxury Ultimate Collection 100% Pure Hungarian Goose Down Pillows offer the best sleeping comfort.

    Littens Hungarian Goose Down Pillows

    The outer casing is made of 300-thread-count 100% cotton jacquard with gold piping and double-stiching. 🏅

    The filling is made of 100% Hungarian goose down, the highest-quality down for the ultimate comfort.

    The pillows are generously filled for added loft, but will have to be plumped up occasionally.

    The filling has been washed, sterilised, and steam-purified, making the illows anti-dust-mite and hypoallergenic.

    The pillows are also machine-washable at 30℃. 🛀

    Each pack contains 2 pillows.


    Littens 100% Pure Hungarian Goose Down Pillows  
    Composition: 100% Hungarian goose down
    Firmness: Soft
    Trial period: None
    Guarantee: /
    What we love: Excellent quality & natural materials
    What could be improved: A trial period would be helpful
    Tempur Comfort Original Pillow

    Tempur Comfort Original Pillow
    Price from £ 85

    Tempur Comfort Original Pillow

    The medium-feel Comfort Original made with Space Technology is a great option for those looking for a combination of support and comfort.

    The micro cushions inside the Tempur Original pillow will provide fantastic head, neck, and shoulder support.

    All about the Tempur Comfort Original Pillow

    The Tempur Comfort Original is made with supportive micro cushions originally developed by NASA.

    person laying on comfort original

    The Tempur Comfort Original is a deep, medium-feel pillow that is still soft enough to cushion your head and shoulders. 

    The high loft can help keep your head raised, whilst relieving pressure from your neck and shoulders.

    The Comfort Original also comes with a removable soft fabric cover that is washable up to 60 °C.

    The 30-night trial and 3-year guarantee mean you can buy with complete confidence. 


    Tempur Comfort Original Pillow  
    Composition: Memory foam
    Firmness level: Medium
    Trial Period: 30 days
    Guarantee: 3 years
    What we love: The unique Tempur material offers a supportive feel with adaptive comfort.
    What could be improved:  The height of this pillow isn't ideal for stomach sleepers or those with smaller frames. 
    Woolroom Deluxe Natural Wool Pillow

    Woolroom Deluxe Natural Wool Pillow
    Price from £ 51

    Woolroom Deluxe Natural Wool Pillow

    The Woolroom Deluxe Natural Wool Pillow is a hypoallergenic feather & down alternative pillow.

    This fully adjustable pillow is a great choice for all sleep positions.

    All about the Woolroom Deluxe Natural Wool Pillow

    The Woolroom Deluxe Natural Wool is a hypoallergenic feather & down alternative.

    Woolroom deluxe wool pillow

    It's also made of natural ingredients.

    The pillow consists of a cotton outer covering and a filling of wool balls. 

    You can adjust the filling as desired to get to your preferred loft and firmness.

    This makes the Woolroom pillow suitable for a wide range of sleep styles.

    In addition to being made of hypoallergenic materials, the pillow is also fully machine-washable.

    This is great for people prone to allergies. 🤧

    The Woolroom Deluxe Natural Wool pillow comes with free delivery within the UK.


    Woolroom Deluxe Natural Wool Pillow  
    Composition: Natural wool
    Firmness level: Adjustable
    Trial period: None - unless you buy the pillow as part of the bedding set
    What we love: Natural, organic materials
    What could be improved: A trial period would help 
    Eve Microfibre Pillow

    Eve Microfibre Shaper Pillow
    Price from £ 49

    Eve Microfibre Shaper Pillow

    The Eve Microfibre Shaper Pillow is a great hypoallergenic choice for people prone to allergies.

    This microfibre pillow is airy and soft on the outside and firm on the inside, providing comfort and support, no matter which position you sleep in.

    All about the Eve Microfibre Shaper Pillow

    Eve Microfibre Pillow

    The Eve Microfibre Pillow combines a squishably-firm filling in the centre with an airy and soft filling on the outside for the best of both.

    Its tapered shape uniquely provides head and neck support.

    Microfibre is super hygienic, making this the perfect choice for allergy sufferers.

    Eve Microfibre Pillow


    Why is a quality pillow important?

    A pillow may seem like lots of unnecessary fluff.

    Some even suggest you should be sleeping without a pillow. 😳

    But, the right pillow is actually very important in helping you get a good night's sleep.


    Let's explore this in a bit more detail.

    A pillow should offer proper support

    Of course, comfort matters.

    But, ultimately, your pillow serves a vital role in properly supporting your head.

    The perfect pillow will adeqautely fill the space between neck and mattress and support your shoulders, head, and neck.

    This will help your muscles relax, ensuring you'll wake up pain- and tension-free.

    A good pillow will also keep your upper spine in alignment.

    This will guaranee long-lasting support free from aches and pains.

    Pillow spinal alignment
    A good pillow will allow for upper spinal alignment

    The right pillow is also very comfortable

    But, of course, the right pillow also has to be very comfortable.

    This is probably the part you'll pay the most attention to.

    After all, you wouldn't choose to sleep on a sandbag, even if it offers the proper support.

    Support and comfort have to be well-balanced.

    You want a pillow that's soft and squishy - but still firm enough to support you.

    But what's firm enough?

    And how squishy should a soft pillow be?

    Well, that depends.

    Let's consider some of the factors that can help you choose the right pillow.

    Different pillow shapes & sizes

    You wouldn't be alone in thinking that pillows only come in standard shapes and sizes.

    Pillow shapes

    The two most popular pillow shapes are:

    • Rectangular pillows (the ones you sleep on)
    • Square pillows (the ones that look great on your couch).

    But there are also tons of other interesting shapes that serve a variety of purposes and are made to assist with specific issues, such as relieve neck pain, help sleepers stay on their side, or for travel.

    For example, full body pillows are great during pregnancy.

    And V-pillows, which are shaped in the form of a "V", are great for nursing mothers or people who like to sit up in bed.

    Generally, though, you should stick to rectangular pillows for sleeping.

    Pillow sizes

    Pillows are available in a wide range of sizes, though we'd recommend sticking to the commonly-available ones.

    The most common sizes for rectangular pillows are:

    • Standard: 50 x 75 cm
    • Super-king: 50 x 90cm

    Standard pillows are good for most situations, but you may choose a super king pillow if you have an extra large bed.

    Some pillows, like the Panda pillow, are slightly smaller.

    Generally, though, most pillows fall within the 50 x 75 cm dimension range, with minor differences here and there.

    What pillow material is best for you?

    Pillows will always consist of an outer fabric envelope filled with materials of either natural or synthetic origin.

    There are many materials a pillow could be made from.

    There is no right or wrong choice, but you'll need to find the one that works best for you.

    Below, we'll look at some of the most common pillow filling materials.

    Cotton pillows

    Cotton pillows are very traditional.

    They're cheap and readily available, but not always the best choice.

    Cotton pillows tend to absorb heat and and they flatten out quite quickly.

    Microfibre / hollowfibre pillows

    Microfibre and hollowfibre are both synthetic materials.

    Both are made of polyester, though microfibre is more finely woven.

    Polyester pillows are among the cheapest pillows on the market.

    They're very lightweight and come in a range of heights and firmness levels.

    This very conveneint, as you're likely to find a microfibre pillow that's perfect for you.

    These synthetic pillows are usually also hypoallergenic, making them suitable for people prone to allergies.

    On the downside, they tend to retain moisture and heat, and they aren't very breathable.

    This can be uncomfortable for very hot sleepers.

    They also tend to flatten out quickly and have the shortest life span of all.

    Some cheap synthetic pillows may last less than a year!

    If you're going for a polyester pillow, we'd suggest you stick to a very high-quality down-alternative microfibre pillow.

    Feather & down pillows

    Down and feather pillows are naturally soft and very comfortable.

    They're also mouldable, breathable, and long-lasting.

    Down pillows are the premium choice - they're much softer and more luxurious.

    They are made from the feathers from the softer, flufifer layers underneath the bird's outher feathers.

    Down pillows have to consist of at least 70% down feathers. The rest can be made up of regular feathers.

    Duck feathers and goose feathers are very popular choices.

    Hungarian goose down in particular is a luxurious option.

    Even though down & feather pillows are comfortable and long-lasting, they do flatten out over time and need frequent refluffing.

    This isn't the best choice for side sleepers, who require a slightly higher, firmer pillow.

    Feather pillows may be made of natural materials, but they are not suitable for vegans or people prone to allergies.

    You can occasionally find anti-allergy options, where the pillow has been chemically treated to reduce the risk of allergies.

    Memory foam pillows

    Memory foam is a synthetic material that softens with temperature and moulds to the shape of the sleeper's body.

    They offer good pressure relief, making them a great choice for anyone struggling with neck pain.

    They're also very durable and likely to last a long time.

    Memory foam is also hypoallergenic, making memory foam pillows great for allergy sufferers.

    On the downside, memory foam pillows tend to retain heat and limit airflow.

    They can get very hot and uncomfortable, especially if you're sensitive to temperature.

    They can also feel quite firm and rigid and often don't squash sufficienitly to adjust height.

    This makes them better suited for back and side sleepers.

    Of course, there are a few customisable height-adjustable memory foam pillows and shredded memory foam pillows on the market, like the Nectar adjustable pillow and the Simba pillow.

    Wool pillows

    Wool pillows are a great choice for anyone looking for an eco-friendly and naturally hypoallergenic pillow.

    They're also dust-mite-resistant.

    Wool helps regulate temperature, keeping you cooler in summer and warmer in winter.

    Wool pillows are usually firm, supportive, and have a lower loft, making them suitable for front sleepers.

    On the downside, they flatten out quite quickly and can be very heavy.

    Latex pillows

    Latex is a very expensive natural material with properties similar to those of memroy foam.

    They're also firm, durable, supportive, and hypoallergenic, making them a great choice for poeple with neck pains or those prone to allergies.

    They're also much more breathable than memory foam pillows.

    On the downside, latex pillows are very expensive and exceedingly difficult to find.

    Does pillow firmness matter?

    The right degree of firmness matters.

    As with mattresses, there is no one ideal degree of firmness, but there will be a degree of firmness that's right for you.

    With pillows, this does depend a bit on personal preference, but it also has a lot to do with the position you like to sleep in.

    We'll go into the right pillows for your sleeping position next. 👇

    Choosing the right pillow according to sleeping position

    If you're waking up with neck or back pain, you may just have a pillow that's not quite right for your sleeping position.

    While firmness matters, the right pillow also has to have the right loft.

    A pillow that's too high or too low for your sleep style is likely to leave you in pain.

    Best pillows for side sleepers

    Side sleepers will do well on a slightly firmer pillow that can give them proper support, or a softer pillow that can be squished up and moulded to perfectly fit the space between neck and mattress.

    What's important, though, is that the space between head, neck, shoulder and the mattress is adequately filled to keep your spine in a neutral position.

    This will help your muscles relax and prevent a build-up of pressure points.

    High loft pillows are often a good idea for side sleeping.

    But, the pillow shouldn't be too high.

    You never want to feel as if your neck is bending upwards (or downards).

    Pillows for side sleepers
    Side sleepers will do well on firmer, higher pillows

    Best pillows for back sleepers

    Back sleepers do best on medium-firm pillows of a medium-high loft.

    The pillow should be low enough to align your upper spine.

    If you feel like your neck is bending up, you need a lower or softer pillow.

    In contrast, if you feel like your neck is bending down or your head is falling back, you need a slightly higher and firmer pillow.

    Pillows for back sleepers
    Back sleepers need a pillow of medium height

    Best pillows for stomach sleepers

    We wouldn't recommend sleeping on your stomach as it's likely to cause increased neck and shoulder tension.

    This is because your head will always have to be turned to one side so that you can breathe properly.

    Naturally, this will result in a build-up of tension, leading to agony over a period of time.

    If you do sleep on your stomach, though, you should be sleeping on a soft, low loft pillow.

    You can also try sleeping without a pillow.

    Pillows for stomach sleepers
    Stomach sleepers need a flat pillow

    Combination sleepers

    Most people are combination sleepers, changing sleep position quite regulalry throughout the night.

    A medium-firm pillow of medium height would be the best choice.

    It's also a good idea to invest in two different pillows so that you can move between them if necessary.

    What pillow should you choose if you have allergies?

    Synthetic materials are best if you struggle with severe allergies.

    People will most often react to feathers or dust mites living within the pillow.

    Of course, if you have a latex allergy, latex pillows will also be a problem.

    Just because you have an allergy, though, doesn't mean you have to stay away from pillows made from natural materials.

    You will be able to find anti-allergy pillows made from natural materials.

    There is a distinction between anti-allergy pillows and hypoallergenic pillows.

    • Hypoallergenic: The actual material and filling of the pillow isn't made of a known potential allergen, like feathers, wool, or latex. But other allergens, like dust mites, can still develop,.
    • Anti-allergy: The pillow is treated with a chemical to combat the development of dustmites. Anti-allergy pillows are great if you have asthma, eczema or rhinitis.

    Dust mites can be killed by washing at temperatures of 60℃ or higher.

    We would also recommend investing in a pillow protector to better protect you from your pillow and vice versa.

    Other factors to consider when choosing your perfect pillow

    In addition to the above, there are also a few more things you can consider when choosing your perfect pillow.

    Is the pillow adjustable?

    Synthetic pilows or down pillows are easy to fluff up and flatten out, but memroy foam and latex pillows can sometimes be a bit more rigid.

    Here, it is helpful to consider a height-adjustable pillow with different layers or removable parts.

    This will enable you to customise it to meet your needs.

    Do you want an eco-friendly pillow?

    Natural & organic pillows will be the most eco-friendly.

    Wool pillows, down & feather pillows, and even latex pillows are a good choice.

    But, you can also find synthetic pillows with eco-friendly properties.

    The Panda pillow, for example, features an eco-friendly bamboo cover around a core of memory foam.

    Do you need a cooling pillow?

    If you struggle with overheating, then it's best to look for a pillow with cooling qualities.

    Natural materials are often the best choice.

    Microfibre and memory foam pillows tend to retain more heat, but you can also look for synthetic pillows with a cooling gel.

    Do you or your partner snore?

    If you or your partner snores, it may be worth investing in an anti-snore pillow.

    Many anti-snore pillows are simply hypoallergenic memory foam pillows that offer good support.

    But, sometimes you'll also find anti-snore pillows in a variety of shapes to help keep airways open.

    You can read our article on the best anti-snoring pillows in the UK for more info.

    What is the best pillow to buy?

    Pillows haven’t changed much in terms of shape and dimensions — but they have certainly benefited from technological innovations in their fillings.

    You can choose anything from traditional wool, feather, or down pillows, or opt for a newer model filled with memory foam or microfibres, nanotubes, etc.

    Down pillows are generally regarded as the top choice, but memory foam pillows can also be a great option if you're looking for firmer support.

    Regardless of whether you prefer natural or synthetic models, you’re guaranteed to find a pillow that’s perfect for you.

    While, ultimately, the choice of pillow is a personal one, we still believe that some pillows do a better job than others.

    Frequently asked questions

    • How long can I keep my pillow?

      As with mattresses, pillows may deterioriate over time.

      This can lead to back and neck pain, as well as allergies.

      Depending on the quality of your pillow, you may need to replace it after six months!

      That's why we recommend staying away from cheap pillows.

      If you have a high-quality synthetic, feather, or down pillow, you can keep it for 4 to 5 years.

      If you have a quality memory foam pillow, you can keep it for up to 10 years.

    • Can I buy a cheap pillow?

      This depends on how cheap you want to go.

      You can get excellent pillows at a good price, but you should never settle for a cheaply-made and low-quality pillow.

      Memory foam pillows should cost from £30 up and down pillows generally from £40 up.

      Synthetic pillows are slightly cheaper. 

      You can also get some great discounts if you're paying online.

      We collect all the best coupon codes and display them on our discounts page.



    • Do I need to wash my pillow?

      Yes, you should be washing your pillows - but this depends on the type of pillow you have.

      You should wash your pillowcase every week or two, but your actual pillow should only be washed every six months or so.

      If you have a pillow protector, you can afford to wait a little longer.

      You should also always read the specific washing instructions of your pillow before popping it into the wash.

      Not all pillows are fully machine-washable. 

      Memory foam pillows should never be washed, though you can spot-clean them if necessary.

    • What pillows do five-star hotels use?

      Different hotels would use different types of pillows, but most luxury hotels are likely to stick to down feather pillows.

      Duck or goose down are very popular.

      These provide the ultimate luxury and are very easy to clean.

      But due to the rise of veganism, down alternatives are becoming increasingly popular.

    • Do pillows come with a guarantee?

      Most high-quality pillows will come with a warranty period. 

      This is usually 1 or 2 years, though some pillows will also come with 3-year guarantees or 5-year guarantees.

    • Can I buy good pillows on Amazon?

      Yes, you can buy many great pillows on Amazon.

      Amazon UK has a very wide selection of pillows available, so you're likely to find everything from memory foam to Hungarian goose down to wool pillows.

      Many of the pillows we recommend are available on Amazon.

    • Can you recommend any other great pillows?

      In addition to all the great pillows we've recommended throughout this article, you could also look at the following:

      • Scooms Hungarian Goose Down Pillow
      • REM-Fit 500 Cool Gel Pillow
      • Soak & Sleep Ultimate Hungarian Goose Down Pillow

      These pillows frequently come recommended as well. 


    My mum calls me "bear" because I like to sleep so much. I never knew that, one day, that would be a very useful skill. Can you tell that I've found my calling? 

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