Your Sleep Matters!

Best Pillows


Nicky P.

Last updated: 21.09.2020 9 Min.

You want a pillow that’s perfect for you - and you’d be right in wanting that!

While it’s important to invest in a high-quality mattress, a good bed frame, and a mattress protector, it’s also important to find a pillow that suits your preferences and gives you exactly what you need.

Before making your selection, it’s worth considering a few criteria that will help you select the perfect pillow, including its size, shape, filling, and firmness.

We also present you with a selection of our favourite pillows.

Best pillows
  • Overview
  • Key criteria
  • Our selection of the best pillows
  • Why is a quality pillow important?
  • Feather & down pillows
  • Cheap pillows
  • Conclusion
  • Our selection of the best mattresses

Key criteria for choosing your perfect pillow

In order to ensure peaceful and restful nights, it’s important to find a pillow that’s perfect for you. But what criteria would you need to take into account? Consider the below to help you make your choice.

Shape and dimensions

There are two main pillow shapes, the rectangle and the square. Each shape comes in several sizes but the most common ones are 40 x 70 cm and 50 x 75 cm for rectangular pillows and 60 x 60 cm and 65 x 65 cm for square pillows.

In addition to these standard shapes and dimensions, you’ll also find pillows that are made to assist with specific issues, such as ones designed specifically for neck pain, anti-snoring pillows to help sleepers stay on their side, and travel pillows.

Pillow filling

A pillow consists of an outer fabric envelope, filled with materials of natural or synthetic origin. The main types of filling include:

  • Wool: This is a natural material. The fibre is very breathable and adapts well to body temperature.
  • Feathers and down of ducks and geese: This filling results in a very soft and squishy, mouldable pillow.
  • Shape memory foam: Memory foam conforms to the shape of the sleeper’s neck and becomes even more flexible with increasing temperature.
  • Synthetic fillings: These are hygienic and allergy-free alternatives.

Degree of firmness

The firmness of your mattress may be important, but so is the degree of firmness of your pillow. As with mattresses, there is no one ideal degree of firmness but there is the right degree of firmness for you. With pillows, this depends on your preferences and on the position you sleep in.

If you sleep on your stomach, you can choose a flat pillow. If you sleep on your back, a medium-firm pillow that can support your head and neck is ideal. And if you sleep on your side, it’s recommended that you use a firm pillow that helps you preserve the natural alignment of the spine and fills in the gap between the mattress and the neck.

Our selection of the best pillows

Now that you know all the important criteria for choosing a good pillow, you can find your perfect match. Below, you’ll find our selection of the best pillows. You can’t go wrong with any of these.

Emma memory foam pillow

The Emma pillow measures 40 x 70 cm, costs £49, and consists of 3 layers:

  • The first, Hypergel foam, is soft and supple.
  • The second, the foam at the core of the pillow, is firm, which provides sufficient support. The thickness of the foam helps to provide support as well.
  • The third, viscoelastic foam, is designed to distribute pressure more evenly.

In addition, the Emma pillow is very breathable and thermoregulated — it regulates humidity and temperature well to offer you the ideal sleeping climate. This is largely due to the fibres in its cover.

The Emma pillow is also OEKO-Tex standard 100 certified, meaning it doesn’t contain any harmful chemicals or toxins.

What’s great about the Emma pillow is that it can be adjusted to suit your preferences and sleeping position. You can fluff up the pillow and smush it together, rotate it, or sleep on either side of it to have a different top layer. You can even remove a layer to adjust its height!

  • Do you sleep on your side? Keep the pillow as is to benefit from maximum thickness.
  • Do you sleep on your back? Remove one layer of foam, which helps to increase comfort around your neck.
  • Do you sleep on your stomach? Remove two layers and keep your favourite one to benefit from a comfortable but flat pillow.

Delivery of the Emma pillow is free of charge. It also includes a standard 100-day trial period (now 200-day) — if you’re not happy, simply send it back and get a full refund!


Emma Original memory foam inside

Emma pillow close up

emma memory foam pillow

Eve pillows

The Eve brand offers three pillows, all of which are great choices.

Eve memory foam pillow

Designed in London, the Eve memory foam pillow adapts perfectly to your body and offers optimal support, regardless of whether you sleep on your stomach, back or side. It has been specifically designed to keep your spine in perfect alignment.

The pillow is a perfect fit for the standard 50 x 75 cm pillowcases.

The Eve memory foam pillow is made of high-quality, breathable foam, and has a long lifespan. The pillow features air holes, which keeps it cool and comfortable.

It is protected by a soft and stretchy hypoallergenic jersey knit cover, which is fully removable and machine-washable at 40°.

The pillow is available at £59. Delivery is free, you’ll benefit from a 14-day trial period, and you’ll have a 3-year guarantee.


Eve memory foam pilow

eve memory foam pillow

Eve snuggle pillow

The Eve snuggle pillow combines a 100% cotton outer shell with a microfibre filling.

It’s soft and squishy and can be smushed or fluffed out into any position you please.

The Eve snuggle pillow is available in the 50 x 75 cm standard size and costs £49.


Eve snuggle pillow

Eve microfibre pillow

The Eve microfibre pillow is airy and soft on the outside and firm on the inside, providing comfort and support, no matter which position you sleep in.

Microfibre is super hygienic, making this the perfect choice for allergy sufferers.

The Eve microfibre pillow is available in the 50 x 75 cm standard size and costs £39.


Eve microfibre pillow

Why is a quality pillow important?

A pillow may seem like lots of fluff and some even suggest you should sleep without a pillow, but it does actually fulfil a certain number of duties to help you get a restful night of sleep.

For one, it acts as a support for your head, helps promote proper spinal alignment, and helps to relax the muscles of your head and neck, all while providing optimal comfort. This is vitally important. A bad pillow is the number one reason people wake up with a sore and stiff neck.

Not all pillows will be great for you, though — once you’ve chosen a model, try it out as part of the risk-free trial period. If you’re not happy, send it back. It’s important that you find the pillow that’s right for you.

But even if you’ve had your pillow for a while and it’s enormously comfortable, don’t forget that you still need to replace your pillow regularly. As with a mattress, the firmness and shape of a pillow may vary and deteriorate over time. If you have a synthetic, feather, or down pillow, then it is recommended to replace your pillow every 4-5 years. If you have a memory shape pillow, then you can keep your pillow for about 10 years.

Aren’t feather or down pillows the best?

Feather and down pillows are often recommended as the best choice — if you don’t suffer from allergies. These pillows can very easily lead to allergies, so they are definitely not recommended for everyone. Plus, not all feather or down pillows are of high quality, and it can be difficult to ascertain if you’re looking at a high-quality model or not.

If you do choose to invest in a feather or down pillow, pay close attention to the exact fillings used and the method of production.

Will a cheap pillow suffice?

Sure you can buy a cheaper pillow — but the quality of your sleep depends directly on the quality of your bedding! It’s essential to choose well. We would advise against buying a cheap pillow, but this does not mean that you can’t benefit from great discounts and promotions on high-quality pillows.

Buying online can sometimes give you up to 35% off a high-quality pillow. Plus, you can benefit from the risk-free trial periods that will help you find your perfect match. We collect all the best specials and you can find them on our discounts page.


Pillows haven’t changed much in terms of shape and dimensions — but they have certainly benefited from technological innovations in their fillings. You can choose anything from traditional wool, feather, or down pillows, or opt for a newer model filled with memory foam or microfibres, nanotubes, etc.

Regardless of whether you prefer natural or synthetic models, you’re guaranteed to find a pillow that’s perfect for you. While, ultimately, the choice of pillow is a personal one, we still believe that some pillows do a better job than others. Our favourite is still the Emma memory foam pillow, which provides optimal comfort and support.


Our selection of the best mattresses

Having a great pillow is one thing but you also need the best mattress you can find. Here are our top recommendations.

Additional information

  • Shape and dimensions of pillows

    There are different criteria to take into account when buying a pillow but the two most obvious ones include shape and dimension. You’ll find square and rectangular pillows that come in a range of sizes, with the most common dimensions being 50 x 75 cm for rectangular pillows and 65 x 65 cm for square pillows.

  • Different pillow fillings

    The most common types of pillow fillings include:

    • Wool: This is a natural, breathable option.
    • Feathers or down: This is a soft and squishy filling.
    • Memory foam: Shape memory foam conforms to the shape of the neck perfectly.
    • Synthetic fillings: These are easy to maintain, hygienic, and hypo-allergenic.
  • What is the best pillow?

    There are numerous high-quality pillows on the market but our favourite is the Emma memory foam pillow.

Nicky P.

My mum calls me "bear" because I like to sleep so much. I never knew that, one day, that would be a very useful skill. Can you tell that I've found my calling? 

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