Your Sleep Matters!

Best pillows



Last updated: 23.07.2021 6.5 Min.

You want a pillow that’s perfect for you - and you’d be right in wanting that!

While it’s important to invest in a high-quality mattress, a good bed frame, and a mattress protector, it’s also important to find a pillow that suits your preferences and gives you exactly what you need.

Before making your selection, it’s worth considering a few criteria that will help you select the perfect pillow, including its size, shape, filling, and firmness.

We also present you with a selection of our favourite pillows.

Best pillows
  • Overview
  • Key criteria
  • Why is a quality pillow important?
  • Feather & down pillows
  • Cheap pillows
  • Conclusion

Our top recommendations

    Panda Memory Foam Bamboo Pillow

    Panda Memory Foam Bamboo Pillow
    Price from £ 45

    Panda Memory Foam Bamboo Pillow

    The Panda Memory Foam Bamboo Pillow combines supportive memory foam with a soft and sustainably sourced bamboo cover.

    Third-generation memory foam moulds perfectly around your neck to allow for spinal alignment and superior support.

    This is one of the best memory foam pillows on the market.


    All about the Panda Memory Foam Bamboo Pillow

    This is our top choice memory foam pillow 🐼

    Panda bamboo memory foam pillow

    The Panda Memory Foam Bamboo Pillow combines supportive memory foam with a breathable bamboo cover.

    • Third-generation memory foam technology offers superior support for the neck and spine. 
    • The eco-friendly bamboo cover encourages airflow and will help to keep you cool.
    • Bamboo is naturally antibacterial, which helps to prevent dust mites and bacteria build-up 🧼

    The pillow also features a mesh fabric protector to elongate the lifespan of your pillow.

    The Panda Memory Foam Bamboo pillows have amazing reviews both for the product and the customer service 👌

    Those that weren’t satisfied with their pillow were offered a firmer or softer variation that cannot be purchased online. 

    We love that Panda goes above and beyond to ensure their customer is happy 😁

    On top of that, Panda offers a 10-year guarantee and a 30-night sleep trial.  

    For a pillow that costs less than £50, this makes the Panda Bamboo Memory Foam pillow fantastic value for money 🤑


    Panda Bamboo Memory Foam Pillow  
    Firmness level: Medium
    Trial period: 30 nights
    Guarantee: 10 years
    What we love: The bamboo cover is eco-friendly, antibacterial, and breathable.
    What could be improved: The softer/firmer pillow option could be made accessible for everyone.


    Panda bamboo memory foam pillow

    Panda bamboo memory foam pillow with box

    Layers of the Panda memory foam pillow


    Eve Memory Foam Pillow

    Eve Memory Foam Pillow
    Price from £ 59

    Eve Memory Foam Pillow

    The Eve Memory Foam Pillow is made of high-quality, breathable foam with air holes for additional cooling.

    This pillow adapts perfectly to your body and offers optimal support, regardless of whether you sleep on your stomach, back or side.

    All about the Eve Memory Foam Pillow

    The Eve memory foam pillow is the most popular in their range.

    Eve memory foam pillow

    Unlike some other pillows that feature a multitude of layers and fillings, Eve keeps things simple with one core layer of memory foam designed with holes to encourage airflow ️🌬️

    Memory foam adapts perfectly to your body and offers optimal support, regardless of whether you sleep on your stomach, back or side.

    This pillow is OEKO-TEX® certified, making it safe for everyone, including children 👶

    It is protected by a soft and stretchy hypoallergenic jersey knit cover, which is fully removable and machine-washable at 40°.

    Eve offers a 14-night sleep trial and will offer a refund for those who decide this pillow isn’t for them. 

    The 3-year-guarantee puts Eve on par with competitors like Tempur, but at a fraction of the cost 💰

    Eve might be a great option for those who want to try a memory foam pillow for the first time, without all the extra fuss. 


    Eve Memory Foam Pillow  
    Firmness level: Medium-firm
    Trial period: 14 days
    Guarantee: 3 years
    What we love: The air holes inside the material give this memory foam pillow plenty of room to breathe.
    What could be improved: The ability to adjust the pillow to suit all positions and preferences would make this pillow more versatile.


    Eve memory foam pillow

    Eve memory foam pillow

    Closeup of Eve memory foam pillow


    Nectar Whole Night's Sleep Adjustable Pillow

    Nectar Whole Night’s Sleep Pillow
    Price from £ 50 (59 )

    Nectar Whole Night’s Sleep Pillow

    The Nectar Whole Night’s Sleep Pillow features an adjustable gel-infused memory foam layer for superior comfort & support.

    This adjustable pillow features interchangeable layers and a gel-infused memory foam core.

    All about the Nectar Whole Night’s Sleep Pillow

    Nectar Whole Night’s Sleep Pillow

    Nectar's 'Whole Night’s Sleep' pillow combines an adjustable gel-infused memory foam core with a soft, breathable cover.

    This pillow features three adjustable layers that can be combined according to personal preferences for the most comfortable night's sleep.

    For every unity sold, Nectar will donate to #IAMWHOLE, a mental health campaign.

    Nectar Adjustable Pillow


    Simba Hybrid Pillow

    Simba Hybrid Pillow
    Price from £ 99

    Simba Hybrid Pillow

    The Simba Hybrid Pillow is a temperature-regulating pillow with Nanocube memory foam technology.

    This hybrid pillow allows you to adjust both height and firmness to match your sleeping requirements perfectly.

    It is one of the best cooling pillows on the market.

    All about the Simba Hybrid Pillow

    The Simba Hybrid pillow features nanocube memory foam technology and a microfibre fill for superior comfort. 

    You can remove the cube fillings to adjust to the perfect height.

    We also love the advanced cooling technology in the Simba Hybrid pillow 😍

    The breathable nanocube filling, mesh border for superior circulation, and Stratos temperature-regulating cover make this the best cooling pillow on the market ❄️

    But, while we think this is a fantastic product with advanced technology to outshine its competitors, customer satisfaction could be improved 🤔

    The lack of sleep trial and just a year's guarantee makes it difficult to justify the hefty price 💰

    If you don't have any budgetary constraints, though, this is a fantastic product

    35% OFF £300

    Simba Hybrid Pillow  
    Firmness level: Medium-firm
    Trial period: None
    Guarantee: 1 year
    What we love: The breathable Nanocubes and Stratos temperature-regulation make this a great pillow for hot sleepers.
    What could be improved:  A sleep trial period and a longer guarantee would help to add value to the product.

     35% OFF £300

    Simba pillow cover

    Simba pillow composition

    Simba pillow cover


    Key criteria for choosing your perfect pillow

    In order to ensure peaceful and restful nights, it’s important to find a pillow that’s perfect for you. But what criteria would you need to take into account? Consider the below to help you make your choice.

    Shape and dimensions

    There are two main pillow shapes, the rectangle and the square. Each shape comes in several sizes but the most common ones are 40 x 70 cm and 50 x 75 cm for rectangular pillows and 60 x 60 cm and 65 x 65 cm for square pillows.

    In addition to these standard shapes and dimensions, you’ll also find pillows that are made to assist with specific issues, such as ones designed specifically for neck pain, anti-snoring pillows to help sleepers stay on their side, and travel pillows.

    Pillow filling

    A pillow consists of an outer fabric envelope, filled with materials of natural or synthetic origin. The main types of filling include:

    • Wool: This is a natural material. The fibre is very breathable and adapts well to body temperature.
    • Feathers and down of ducks and geese: This filling results in a very soft and squishy, mouldable pillow.
    • Shape memory foam: Memory foam conforms to the shape of the sleeper’s neck and becomes even more flexible with increasing temperature.
    • Synthetic fillings: These are hygienic and allergy-free alternatives.

    Degree of firmness

    The firmness of your mattress may be important, but so is the degree of firmness of your pillow. As with mattresses, there is no one ideal degree of firmness but there is the right degree of firmness for you. With pillows, this depends on your preferences and on the position you sleep in.

    If you sleep on your stomach, you can choose a flat pillow. If you sleep on your back, a medium-firm pillow that can support your head and neck is ideal. And if you sleep on your side, it’s recommended that you use a firm pillow that helps you preserve the natural alignment of the spine and fills in the gap between the mattress and the neck.

    Why is a quality pillow important?

    A pillow may seem like lots of fluff and some even suggest you should sleep without a pillow, but it does actually fulfil a certain number of duties to help you get a restful night of sleep.

    For one, it acts as a support for your head, helps promote proper spinal alignment, and helps to relax the muscles of your head and neck, all while providing optimal comfort. This is vitally important. A bad pillow is the number one reason people wake up with a sore and stiff neck.

    Not all pillows will be great for you, though — once you’ve chosen a model, try it out as part of the risk-free trial period. If you’re not happy, send it back. It’s important that you find the pillow that’s right for you.

    But even if you’ve had your pillow for a while and it’s enormously comfortable, don’t forget that you still need to replace your pillow regularly. As with a mattress, the firmness and shape of a pillow may vary and deteriorate over time. If you have a synthetic, feather, or down pillow, then it is recommended to replace your pillow every 4-5 years. If you have a memory shape pillow, then you can keep your pillow for about 10 years.

    Aren’t feather or down pillows the best?

    Feather and down pillows are often recommended as the best choice — if you don’t suffer from allergies. These pillows can very easily lead to allergies, so they are definitely not recommended for everyone. Plus, not all feather or down pillows are of high quality, and it can be difficult to ascertain if you’re looking at a high-quality model or not.

    If you do choose to invest in a feather or down pillow, pay close attention to the exact fillings used and the method of production.

    Will a cheap pillow suffice?

    Sure you can buy a cheaper pillow — but the quality of your sleep depends directly on the quality of your bedding! It’s essential to choose well. We would advise against buying a cheap pillow, but this does not mean that you can’t benefit from great discounts and promotions on high-quality pillows.

    Buying online can sometimes give you up to 35% off a high-quality pillow. Plus, you can benefit from the risk-free trial periods that will help you find your perfect match. We collect all the best specials and you can find them on our discounts page.


    Pillows haven’t changed much in terms of shape and dimensions — but they have certainly benefited from technological innovations in their fillings. You can choose anything from traditional wool, feather, or down pillows, or opt for a newer model filled with memory foam or microfibres, nanotubes, etc.

    Regardless of whether you prefer natural or synthetic models, you’re guaranteed to find a pillow that’s perfect for you. While, ultimately, the choice of pillow is a personal one, we still believe that some pillows do a better job than others. Our favourite is still the Emma memory foam pillow, which provides optimal comfort and support.


    Frequently asked questions

    • Shape and dimensions of pillows

      There are different criteria to take into account when buying a pillow but the two most obvious ones include shape and dimension. You’ll find square and rectangular pillows that come in a range of sizes, with the most common dimensions being 50 x 75 cm for rectangular pillows and 65 x 65 cm for square pillows.

    • Different pillow fillings

      The most common types of pillow fillings include:

      • Wool: This is a natural, breathable option.
      • Feathers or down: This is a soft and squishy filling.
      • Memory foam: Shape memory foam conforms to the shape of the neck perfectly.
      • Synthetic fillings: These are easy to maintain, hygienic, and hypo-allergenic.
    • What is the best pillow?

      There are numerous high-quality pillows on the market but our favourite is the Emma memory foam pillow.


    My mum calls me "bear" because I like to sleep so much. I never knew that, one day, that would be a very useful skill. Can you tell that I've found my calling? 

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