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Best pillows

BEST PILLOWS

Nicky P.

Last updated: 11.05.2021 6.5 Min.

You want a pillow that’s perfect for you - and you’d be right in wanting that!

While it’s important to invest in a high-quality mattress, a good bed frame, and a mattress protector, it’s also important to find a pillow that suits your preferences and gives you exactly what you need.

Before making your selection, it’s worth considering a few criteria that will help you select the perfect pillow, including its size, shape, filling, and firmness.

We also present you with a selection of our favourite pillows.

Best pillows
  • Overview
  • Key criteria
  • Why is a quality pillow important?
  • Feather & down pillows
  • Cheap pillows
  • Conclusion
  • Our selection of the best mattresses

Our top recommendations

Emma Memory Foam Pillow

Emma Pillow
Price from £ 47 (79 )

Emma Pillow

The Emma Pillow is an ergonomically designed pillow with height-adjustable and customisable layers for the best support possible.

The height-adjustable Emma Pillow, with 3 interchangeable layers, aims to offer optimal comfort and support, regardless of your sleeping position. 

 

 

All about the Emma Pillow

Emma Pillow

The Emma Pillow is a high-quality pillow uniquely designed to suit all sleeping profiles.

It is made up of three layers of foam - cold foam, Airgocell foam, and memory foam - that can be removed or combined according to your sleeping preferences. 

The Emma pillow is available in one standard size of 40 x 70 cm.

Like will all Emma products, the Emma pillow also comes with free delivery and a 200-day risk-free trial period.

Emma Pillow

40% OFF EMMA PILLOW

Emma Cloud Pillow

Emma Cloud Pillow
Price from £ 65 (109 )

Emma Cloud Pillow

The Emma Cloud Pillow is a soft & fluffy down-alternative pillow.

This is a 100% machine-washable pillow with zero clumping, guaranteed.

All about the Emma Cloud Pillow

Emma Cloud Pillow

The Emma Cloud pillow is a soft and fluffy microfibre pillow.

It contains two layers (one thicker & denser; the other thinner & softer) and you can adjust which layer you sleep on - or how many layers.

The pillow is completely washable, from cover to filling, and is guaranteed to stay fluffy without clumping, thanks to the ForeverPlush technology.

Emma cloud pillow

40% OFF EMMA CLOUD PILLOW

Panda Memory Foam Bamboo Pillow

Panda Memory Foam Bamboo Pillow
Price from £ 45

Panda Memory Foam Bamboo Pillow

The Panda Memory Foam Bamboo Pillow combines supportive memory foam with a soft and sustainably sourced bamboo cover.

This Panda London pillow features 3rd-generation memory foam that fits perfectly around your neck to allow for spinal alignment and superior support.

 

All about the Panda Memory Foam Bamboo Pillow

Panda Memory Foam Bamboo Pillow

The Panda Memory Foam Bamboo Pillow combines supportive memory foam with a breathable bamboo cover.

The memory foam enables the pillow to offer perfect neck support, enabling healthy spinal alignment.

The bamboo cover is not only sustainably sourced and anti-bacterial, but it also allows for breathability, keeping you cool and comfortable. 

The pillow also features a mesh fabric protector to elongate the lifespan of your pillow. 

Panda memory foam bamboo pillow

BUY PANDA MEMORY FOAM BAMBOO PILLOW

Eve Memory Foam Pillow

Eve Memory Foam Pillow
Price from £ 59

Eve Memory Foam Pillow

The Eve Memory Foam Pillow is made of high-quality, breathable foam, and has a long lifespan.

This pillow adapts perfectly to your body and offers optimal support, regardless of whether you sleep on your stomach, back or side.

All about the Eve Memory Foam Pillow

Eve Memory Foam Pillow

Designed in London, the Eve memory foam pillow adapts perfectly to your body and offers optimal support, regardless of whether you sleep on your stomach, back or side.

It is made of high-quality, breathable foam and also features air holes, which keeps it cool and comfortable.

It is protected by a soft and stretchy hypoallergenic jersey knit cover, which is fully removable and machine-washable at 40°.

Delivery is free, you’ll benefit from a 14-day trial period, and you’ll have a 3-year guarantee.

Eve Memory Foam Pillow

20% OFF £500 WITH 'MAY20'

Eve Snuggle Pillow

Eve Snuggle Pillow
Price from £ 49

Eve Snuggle Pillow

The Eve Snuggle Pillow is a soft and squishy pillow that can be squashed or fluffed out into any position, shape, or form.

This snuggly-soft pillow combines a 100% cotton outer shell with a microfibre filling.

All about the Eve Snuggle Pillow

Eve Snuggle Pillow

The Eve Snuggle Pillow is soft and squishy for the most snuggly sleep.

It combines a 100% cotton outer shell with a microfibre filling and can be smushed or fluffed out into any position you please.

The Eve Snuggle Pillow is ideal for front and back sleepers but can be used by anyone who likes a good snuggle.

It is available in the 50 x 75 cm standard size.

Eve Snuggle Pillows

20% OFF £500 WITH 'MAY20'

Premium Nectar Pillow

Nectar Premium Pillow
Price from £ 53 (70 )

Nectar Premium Pillow

The Nectar Premium Pillow, sold in a pair of 2, is a breathable memory foam pillow with a quilted outer shell.

This memory foam pillow features a quilted outer shell, Tencel cooling fabric, and a breathable mesh border.

All about the Nectar Premium Pillow

Nectar Premium Pillow

The Nectar Premium Pillow is a high-quality memory foam pillow.

It features a quilted outer shell for superior comfort

It also features Tencel cooling fabric and a breathable mesh border for excellent ventilation.

The Nectar Premium Pillow comes with free shipping and a 2-year warranty.

Nectar Premium Pillow

25% OFF NECTAR PREMIUM PILLOW

Nectar Whole Night's Sleep Adjustable Pillow

Nectar Whole Night’s Sleep Pillow
Price from £ 50 (59 )

Nectar Whole Night’s Sleep Pillow

The Nectar Whole Night’s Sleep Pillow features an adjustable gel-infused memory foam layer for superior comfort & support.

This adjustable pillow features interchangeable layers and a gel-infused memory foam core.

All about the Nectar Whole Night’s Sleep Pillow

Nectar Whole Night’s Sleep Pillow

Nectar's 'Whole Night’s Sleep' pillow combines an adjustable gel-infused memory foam core with a soft, breathable cover.

This pillow features three adjustable layers that can be combined according to personal preferences for the most comfortable night's sleep.

For every unity sold, Nectar will donate to #IAMWHOLE, a mental health campaign.

Nectar Adjustable Pillow

15% OFF NECTAR ADJUSTABLE PILLOW

Simba Hybrid Pillow

Simba Hybrid Pillow
Price from £ 99

Simba Hybrid Pillow

The Simba Hybrid Pillow is a temperature-regulating pillow with Nanocube technology.

This temperature-regulating pillow features both adjustable height and adjustable firmness for superior comfort. 

All about the Simba Hybrid Pillow

Simba Hybrid Pillow

The Simba Hybrid pillow features both Nanocube technology and a microfibre fill for comfort.

The Nanocubes can be added and removed to the pillow to adjust height and firmness.

The pillow also has cool night fibres and a mesh cover to allow for maximum airflow and allow the pillow to remain at an optimal temperature.

Simba Hybrid Pillow

BUY SIMBA PILLOW

Key criteria for choosing your perfect pillow

In order to ensure peaceful and restful nights, it’s important to find a pillow that’s perfect for you. But what criteria would you need to take into account? Consider the below to help you make your choice.

Shape and dimensions

There are two main pillow shapes, the rectangle and the square. Each shape comes in several sizes but the most common ones are 40 x 70 cm and 50 x 75 cm for rectangular pillows and 60 x 60 cm and 65 x 65 cm for square pillows.

In addition to these standard shapes and dimensions, you’ll also find pillows that are made to assist with specific issues, such as ones designed specifically for neck pain, anti-snoring pillows to help sleepers stay on their side, and travel pillows.

Pillow filling

A pillow consists of an outer fabric envelope, filled with materials of natural or synthetic origin. The main types of filling include:

  • Wool: This is a natural material. The fibre is very breathable and adapts well to body temperature.
  • Feathers and down of ducks and geese: This filling results in a very soft and squishy, mouldable pillow.
  • Shape memory foam: Memory foam conforms to the shape of the sleeper’s neck and becomes even more flexible with increasing temperature.
  • Synthetic fillings: These are hygienic and allergy-free alternatives.

Degree of firmness

The firmness of your mattress may be important, but so is the degree of firmness of your pillow. As with mattresses, there is no one ideal degree of firmness but there is the right degree of firmness for you. With pillows, this depends on your preferences and on the position you sleep in.

If you sleep on your stomach, you can choose a flat pillow. If you sleep on your back, a medium-firm pillow that can support your head and neck is ideal. And if you sleep on your side, it’s recommended that you use a firm pillow that helps you preserve the natural alignment of the spine and fills in the gap between the mattress and the neck.

Why is a quality pillow important?

A pillow may seem like lots of fluff and some even suggest you should sleep without a pillow, but it does actually fulfil a certain number of duties to help you get a restful night of sleep.

For one, it acts as a support for your head, helps promote proper spinal alignment, and helps to relax the muscles of your head and neck, all while providing optimal comfort. This is vitally important. A bad pillow is the number one reason people wake up with a sore and stiff neck.

Not all pillows will be great for you, though — once you’ve chosen a model, try it out as part of the risk-free trial period. If you’re not happy, send it back. It’s important that you find the pillow that’s right for you.

But even if you’ve had your pillow for a while and it’s enormously comfortable, don’t forget that you still need to replace your pillow regularly. As with a mattress, the firmness and shape of a pillow may vary and deteriorate over time. If you have a synthetic, feather, or down pillow, then it is recommended to replace your pillow every 4-5 years. If you have a memory shape pillow, then you can keep your pillow for about 10 years.

Aren’t feather or down pillows the best?

Feather and down pillows are often recommended as the best choice — if you don’t suffer from allergies. These pillows can very easily lead to allergies, so they are definitely not recommended for everyone. Plus, not all feather or down pillows are of high quality, and it can be difficult to ascertain if you’re looking at a high-quality model or not.

If you do choose to invest in a feather or down pillow, pay close attention to the exact fillings used and the method of production.

Will a cheap pillow suffice?

Sure you can buy a cheaper pillow — but the quality of your sleep depends directly on the quality of your bedding! It’s essential to choose well. We would advise against buying a cheap pillow, but this does not mean that you can’t benefit from great discounts and promotions on high-quality pillows.

Buying online can sometimes give you up to 35% off a high-quality pillow. Plus, you can benefit from the risk-free trial periods that will help you find your perfect match. We collect all the best specials and you can find them on our discounts page.

Conclusion

Pillows haven’t changed much in terms of shape and dimensions — but they have certainly benefited from technological innovations in their fillings. You can choose anything from traditional wool, feather, or down pillows, or opt for a newer model filled with memory foam or microfibres, nanotubes, etc.

Regardless of whether you prefer natural or synthetic models, you’re guaranteed to find a pillow that’s perfect for you. While, ultimately, the choice of pillow is a personal one, we still believe that some pillows do a better job than others. Our favourite is still the Emma memory foam pillow, which provides optimal comfort and support.

40% OFF EMMA PILLOW

Our selection of the best mattresses

Having a great pillow is one thing but you also need the best mattress you can find. Here are our top recommendations.

Frequently asked questions

  • Shape and dimensions of pillows

    There are different criteria to take into account when buying a pillow but the two most obvious ones include shape and dimension. You’ll find square and rectangular pillows that come in a range of sizes, with the most common dimensions being 50 x 75 cm for rectangular pillows and 65 x 65 cm for square pillows.

  • Different pillow fillings

    The most common types of pillow fillings include:

    • Wool: This is a natural, breathable option.
    • Feathers or down: This is a soft and squishy filling.
    • Memory foam: Shape memory foam conforms to the shape of the neck perfectly.
    • Synthetic fillings: These are easy to maintain, hygienic, and hypo-allergenic.
  • What is the best pillow?

    There are numerous high-quality pillows on the market but our favourite is the Emma memory foam pillow.

Nicky P.

My mum calls me "bear" because I like to sleep so much. I never knew that, one day, that would be a very useful skill. Can you tell that I've found my calling? 

Try these

We can highly recommend these best-selling mattresses.

Emma Original
Emma Original Emma Original Mattress
Emma Price from £ 269 (£ 449 )

Get 40% off the Emma Original, an award-winning soft & comfortable mattress that's suitable for all.

Simba Hybrid
Simba Hybrid Simba Hybrid Mattress
Simba Price from £ 456 (£ 609 )

Get 25% off the Simba Hybrid mattress, a high-quality pocket sprung memory foam mattress with Simbatex synthetic latex layer.

Current pillow discounts:
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We're a team of sleep enthusiasts and experts. We test hundreds of sleep products - mattresses, pillows, toppers, bed frames, and more! - to provide you with the best reviews. Our mission is to help you make the right choice for your sleep. Read more about us

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