Emma Pillow

Emma Pillow Review UK (2024)

Last updated: 15.04.2024 Reading time: 12 Min.

Did you know that your pillow plays a significant role in the quality of your sleep? 🫢

If you're sleeping on a low-quality pillow or one that's not right for you, you'll likely wake up with upper back and neck pain.

The Emma Original pillow features customisable memory foam layers for the perfect balance of comfort and support for a great night's sleep.

But is it right for you?

Find out in our UK Emma pillow review. 👇

Top features of the Emma pillow

Machine-Washable Cover
Free delivery & returns
Free Delivery & Returns
30-day trial period
30-Night Trial Period
Firm and supportive
Firmer Feel


  • Three customisable layers & adjustable height.

  • Suitable for all sleeping positions.

  • Firm and supportive feel for those who don't like too much sinkage.

  • Machine-washable cover.

  • Free delivery & returns.

  • 30-night trial period.

  • 2-year guarantee.


  • Not easy to remove the cover or adjust the layers.
  • We would prefer a slightly softer feel.

  • More expensive than pillows from other brands.
  • Not the coolest pillow available.

Who is the Emma pillow suitable for?

  • Side & back sleepers
  • Allergy sufferers
  • Those with neck pain
  • Cold sleepers
  • Those who prefer a firmer pillow

Emma pillow firmness

When it comes to firmness, the Emma pillow stands out among the crowd. 💪

Unlike Tempur pillow material, which provides a soft, sinking sensation, the foams in the Emma pillow are less adaptable.

The three foam layers that make up the Emma pillow include a gel memory foam layer, a visco memory foam layer, and an HRX foam layer.

When these layers are combined, the Emma pillow is one of the firmest options we've put to the test.

If you prefer to stay on top of your pillow instead of sinking into it, the Emma Original pillow might be the perfect fit for you.

pressing emma pillow
The Emma pillow has an extra firm feel.

It's also a strong choice for side sleepers who require a lofty pillow to keep their heads elevated, aligning the spine and neck just right.

What's special about the Emma pillow is its duality.

You have a firm gel foam layer on one side and a softer HRX foam layer on the other.

Depending on your firmness preference, you can choose to sleep on either of the Emma foam pillow layers. 🔄

squeezing emma pillow layers
The Emma pillow has softer and firmer foam layers.

However, we found the Emma pillow to be a tad too firm for our liking, even when lying on the softer side.

We prefer memory foam pillows that cradle the head more snugly.

If you share this preference, you might want to consider the Panda Hybrid pillow.

While still offering excellent support, it provides a more contouring feel around the head and shoulders. 🐼

Take a look below:

Emma pillow instructions

The pillow's design allows you to select the foam layer that best suits your comfort needs.

You can remove any of the foam layers and arrange them in a way that feels most comfortable.

However, we found removing and rearranging the layers quite challenging, as they are tightly packed into the Emma cover with an opening that only unzips partially. 👎

emma pillow unzipped
The layers are difficult to remove from the cover.

As a result, it isn't the most practical adjustable pillow, and once you find a suitable arrangement, it's best to stick with it.

We suggest removing all the layers and trying different arrangements before you put them back into the cover.

You should remove the layers as gently as possible, as too much force can tear the material. 😯

If you'd prefer an easy-to-use alternative, we recommend the Brightr Eclipse pillow.

The foams in this customisable memory foam pillow are much easier to remove and adjust.

Check it out below:

How do I adjust the Emma pillow to suit my sleeping position?

How do you know if you need a low-loft or a high-loft pillow?

Of course, your personal preferences play a part.

Luckily, the Emma Original pillow is made with three removable foam layers that can be adjusted to your needs.

Side sleepers

Side sleepers generally do better on high-loft pillows. ⛰

If you sleep on your side, you should keep all three foam layers of the Emma Original pillow.

This allows the distance between the head and shoulders to be filled and guarantees that you have enough support for a good night's sleep.

Emma pillow side sleeper
Side sleepers generally need a high-loft pillow.

But you can still choose which side of the pillow you want to rest your head on, the firm gel foam side or the softer HRX foam side.

We found the Emma Sleep pillow comfortable in the side sleeping position, although it took a few days to adjust to the firmer feel.

Our head had minimal sinkage compared to other memory foam pillows we've tested, such as the Panda or Simba Hybrid pillow.


Stomach sleepers

We wouldn't recommend you sleep on your stomach.

This is the worst position for your neck as you'll have to be turned to one side all night long in order to breathe.

This will undoubtedly cause pain and tension. 😩

However, you can reduce tension on the spine by choosing a soft, low-loft pillow that aligns the neck neutrally with the spine.

Take a look at the images below:

emma pillow stomach sleeping all layers

stomach sleeping emma pillow one layer

The first image shows our stomach sleeper using all three Emma layers, where you can see how the neck is strained and bent upwards.

In the second image, our tester uses just one layer, which keeps the neck in a neutral position aligning with the spine.

Therefore, we'd recommend front sleepers use one layer for optimal support in this position.

Back sleepers

Sleeping on your back is the healthiest of all. 😁

For this position, you'd need a medium-loft pillow.

If your pillow is too low or too high, your neck will bend up or down, creating unnecessary tension.

back sleeper on two layers
Our back sleeper felt most comfortable with two of the three Emma layers.

During testing, we found using two Emma layers provided the best support in the back sleeping position.

We recommend combining the middle Visco foam layer with the HRX foam layer.

However, the pillow still felt a little firm and didn't provide as much sinkage as we'd have liked.

This depends on your preference and whether you prefer to sleep on or in the pillow.


Emma pillow UK composition

The Emma pillow is designed with layers of foam and a high-quality cover.

These layers include:

  • Gel foam layer
  • Memory foam layer
  • HRX foam layer

You can adjust the Emma foam pillow layers to your preferences by removing one or two layers.

There isn't a fixed way to sleep on the pillow - you can sleep on whichever layer provides the most comfort and support for your body. 💪

Gel memory foam layer

The gel memory foam layer (previously known as the Airgocell foam layer) offers a supportive, comfortable surface for your head while allowing it to sink into the foam.

The gel foam contours to your neck and maintains a comfortable temperature throughout the night. 🌡️

Visco memory foam layer

The visco memory foam layer evenly distributes pressure and weight, supporting your head and shoulders.

pressing emma original pillow
This middle foam layer contours to the shape of the body for a pressure-relieving feel.

The viscoelastic memory foam [1] responds to warmth and pressure, adapting to your upper body's unique shape.


HRX foam layer

The HRX foam (High Resiliency Extra) layer is the softest, providing ideal support for your head and neck.

If you prefer a softer feel, try flipping your pillow to sleep on this layer and sink more deeply.

Emma pillow cover

The hypoallergenic Emma pillow cover consists of 98% polyester and 2% elastane.

This soft and thick cover is comfortable and highly breathable.

Emma pillow close-up
The Emma pillow cover is soft & luxurious.

The Emma Original pillow cover is also removable and machine-washable at 40℃. 🛀

Our cover remained in excellent condition after a wash without pilling or changes to the material.

This is great for people concerned about hygiene or those prone to allergies since washes at high temperatures kill bacteria and dust mites.

As previously noted, the cover only unzips partially, making it challenging to remove when it's time for washing or adjusting the layers.

opening emma pillow cover
The Emma pillow cover isn't easy to remove.

You cannot wash the actual Emma pillow.

So, it's a good idea to invest in a good quality pillowcase.

Grab an Emma pillowcase:

Does the Emma pillow sleep cool?

Memory foam is known for responding to body heat and retaining warmth, making it slightly warmer than standard pillows.

temperature of different materials
Memory foam is one of the warmest pillow materials.

This means you might experience a warmer sleep on memory foam pillows than others.

However, during our time using the Emma pillow, we didn't feel excessively hot but more cosy and comfortable.

To better understand how the Emma pillow reacts to heat, we employed a thermal camera and compared the Emma Original pillow with the Emma Premium Microfibre pillow. 📷

Take a look at our results:

emma pillow thermal camera

emma premium microfibre pillow

After lying on the pillow for several minutes, the Emma Original pillow had an average temperature of 29.5°C compared with the Emma Premium Microfibre pillow at 24.4°C.

The thermal map revealed orange areas, indicating where heat was retained in the pillow. 🔥

These results suggest that this Emma Sleep pillow is not the best option for hot sleepers.

That said, it's essential to remember that your mattress and duvet play a more significant role in determining your sleep temperature.

About 80% of the overall temperature in bed is determined by the duvet. If you overheat or freeze in bed, you should reconsider your choice of duvet. Depending on which duvet you use, it may not be suitable for your new mattress.

Walter Braun
Walter Braun

Sleep Expert

If you feel too warm while sleeping, we recommend a cool mattress and a lightweight duvet to ensure a comfortable and refreshing night's rest. 💤

Our article on the best cool mattresses for hot sleepers has some excellent recommendations.

Our favourite cool mattresses:

Emma pillow sizes

The Emma memory foam pillow is available in one standard size of 40 x 70 cm (15.7 x 27.5 inches).

Pillow height is adjustable, but it will have a maximum height of 12 cm (4.7 inches).

The dimensions are on par with most pillows, and we didn't have trouble using our regular pillowcase with this pillow. 🎉

Why not check out some of our favourites?

Our top pillowcase recommendations:

Emma pillow price

The Emma pillow is quite expensive.

While customisable memory foam pillows are usually a bit more pricey, the Emma is still more expensive than comparable pillows.

piggy bank
There are more budget-friendly pillows available.

But remember - you get what you pay for.

The Emma Original pillow is made from advanced, customisable foam layers and is made to last a minimum of two years.

Therefore, it's actually more cost-effective than a cheap, hollowfibre pillow that goes flat after a few months of use.

But if you're looking for a more budget-friendly adjustable pillow, we have some excellent alternatives.

Our favourite budget-friendly adjustable pillow:

Emma pillow discount codes

Even though the Emma Original pillow is quite pricey, you'll likely be able to get a great deal during an Emma pillow sale. 🥳

Emma UK regularly offers discounts, promotions, and sales, which can give you anything from 10% to 50% off.

These discount codes often apply to Emma accessories, including the Emma pillow.

And if there are any Emma pillow sales currently running, we'll also display the details on this page:


man sitting on coins
Emma Sleep UK frequently offers sales and promotions.

You don't have to browse the internet for Emma pillow discount codes. 🙆

In fact, you can get an extra 5% off with our exclusive code "SLEEPHEROUK5".

We also collect all the best discounts for you on our discounts page.

Alternatively, sign up for our newsletter to get all the best deals straight to your inbox. 👇

Emma pillow UK delivery conditions

The Emma pillow UK is quick and easy to order online.

It comes with free delivery and is generally dispatched within 1 - 3 business days. 🚛

Your pillow will arrive at your doorstep, vacuum-sealed in a recyclable cardboard box.


Emma pillow with box
This Emma Sleep pillow is delivered in a cardboard box.

The Emma pillow is easy to unbox: Simply remove it from the box and cut away the plastic.

How long does the Emma pillow take to expand?

The Emma pillow takes longer to expand than other pillows we've tested.

Our Emma pillow was a little misshapen when we initially unwrapped it from its plastic packaging:

emma original pillow expanding

emma pillow misshapen

The pillow took around 24 hours to return to its regular shape.

Do Emma pillows smell?

The Emma Original pillow is a memory foam product, and you'll likely experience off-gassing.

This is a chemical smell that is commonly emitted by memory foam products when first unpacked. 📦

The smell isn't toxic, but it can be unpleasant.

We experienced minimal off-gassing during our Emma Original pillow test, and the smell disappeared after a few hours.

Emma pillow in plastic
A plastic cover protects the pillow.

We'd always recommend unpacking new items in a well-ventilated room. 🏡

You may also want to let the pillow air out for a bit before sleeping on it.

Does the Emma pillow come with a trial period?

The Emma memory foam pillow comes with a 30-night risk-free trial period.

This is a key feature of the Emma Original pillow. 🔑

A lengthy trial period means you have ample time to test the pillow in the comfort of your own home.

Pillow trial period

Like new mattresses, it may take a few nights to get used to a new pillow.

This is particularly true if you're moving from a more traditional pillow to a memory foam pillow.


Emma pillow returns

If you're not completely satisfied, you can return Emma pillows and receive a full refund. 🚚

To return a product, you need to contact customer service via the online return portal.

This will take you through step-by-step instructions on how to return your product.

Returns are free of charge.

What are the other UK Emma pillows?

There's more to Emma's pillow range than just the Emma Original pillow.

Other Emma pillows include:

  • Emma Premium pillow
  • Emma Microfibre pillow
  • Emma Premium Microfibre pillow

So, which Emma pillow is best?

Emma Microfibre pillow

The Emma Microfibre pillow is made from soft fibres that give it a feel as soft as down, all encapsulated within a 100% polyester cover.

It has breathable and hypoallergenic properties, making it a reliable choice for those with allergies.

The pillow offers a cooling and temperature-regulating effect, providing a refreshing sleep experience. 🌡️

emma microfibre pillow
The Emma Microfibre pillow is as soft as down.

The entire pillow can be washed at a maximum of 40°C, and it's also suitable for tumble drying on a low setting.

It's also one of the most budget-friendly pillows in the Emma range.

Emma Premium Microfibre pillow

The Emma Premium Microfibre pillow is another excellent customisable option. 🛠️

emma premium microfibre pillow

emma premium microfibre pillow

Like its Original counterpart, the Premium Microfibre pillow offers full adjustability with two interchangeable microfibre layers.

It's also much easier to remove the layers from the cover compared to the Emma Original pillow.

If you're after something softer, reminiscent of the plush comfort of down or feather pillows, then the Emma Premium Microfibre pillow could be your ideal match.

We recommend this pillow to:

  • Stomach & back sleepers
  • Those looking for a soft pillow or down-alternative
  • Allergy sufferers looking for a fully washable pillow

Unlike the firmer Emma Original pillow, this pillow has a fluffy feel that allows your head to sink more deeply for a 'sleeping on a cloud' sensation. ☁️

pressing the emma premium microfibre pillow
The Emma Premium Microfibre pillow has a softer, more sinking feel.

Emma Original Pillow vs Emma Premium Microfibre Pillow

Ultimately, the 'better' pillow is subjective and depends on your preference.

Favour a pillow with firmness and sturdiness? The Emma Original pillow might be your sleep companion.

On the other hand, if soft, fluffy pillows are your cup of tea, the Emma Premium Microfibre pillow would be a worthy contender.

Dive into our Emma Premium Microfibre pillow review for a more detailed look at this pillow.

The table below breaks down the basics of each pillow:

Emma Original Pillow Emma Premium Microfibre Pillow
Material Gel foam, memory foam, HRX foam 2 microfibre layers
Feel Firm Soft
Washing Cover only Fully washable
Height Up to 12 cm (4.7 inches) 7 cm (2.7 inches)
Size 40 x 70 cm (15.7 x 27.5 inches) 50 x 70 cm (19.6 x 27.5 inches)

No matter which pillow you choose, you can rest assured that these are high-quality products.

Buy the Emma Premium Microfibre pillow:

Should you buy the Emma pillow?

The Emma Original pillow is one of the best pillows on the market.

Finding the right pillow height for your preferences and sleeping position is essential.

With adjustable layers, the Emma pillow is perfect for that. 👌

That said, the pillow's standout firmness may not be everyone's cup of tea.

It's an excellent choice for those who appreciate a solid, supportive pillow, particularly side sleepers needing higher loft.

However, hot sleepers and those who prefer a softer feel should consider other alternatives.

We suggest:

  • The Emma Premium Microfibre pillow for a cooler sleep
  • The Panda Hybrid pillow for more value for money
  • The Simba Hybrid pillow for better adjustability

Alternatively, try the Emma pillow first and use the 30-night trial to see if it's right for you. 🤞



  • Material

    High quality materials

  • Comfort

    Very comfortable

  • Off-gassing

    Off-gassing may occur

  • Breathability

    Good breathability but memory foam can sleep warmer

  • Motion transfer & support

    Good support

  • Delivery & returns

    Free delivery & returns

  • Value for money

    Good product but quite expensive

Motion transfer & support
Delivery & returns
Value for money

Contact Emma UK

Customer service: To contact Emma UK directly for complaints, support, or queries, please e-mail them at support@emma-mattress.co.uk, visit their live online chat, or complete their online contact form [2].

Registered office: Emma Matratzen GmbH, Wilhelm-Leuschner-Str. 78, 60329 Frankfurt am Main, Germany

Read our interview with Emma Sleep.

Frequently asked questions

  • Are Emma pillows any good?

    The Emma pillows reviews are generally quite favourable.

    These are very high-quality pillows.

    But, they won't be for everyone.

    • The Emma memory foam pillow is the most supportive, but it's not a very snuggly pillow. Memory foam pillows often feel firmer and sturdier. 🧱
    • The Emma Premium Microfibre pillow (previously: Emma Cloud pillow) is a good alternative, offering a softer feel. On the downside, this one isn't made of memory foam, so you'll miss some of the support. 🧐

    Most Emma pillow customer reviews are quite favourable, but you'll find some Emma pillow reviews on TrustPilot that complain about how firm the pillow is. 

    There are also some complaints about customer service, but this is very much 50/50.

  • Where is the Emma pillow made?

    Emma pillows, along with other Emma products, are made right here in the UK. 🇬🇧

  • Does the Emma pillow come with a guarantee?

    The Emma pillow comes with a 2-year guarantee.

  • Can I buy the Emma pillow on Amazon?

    Yes, the Emma pillow is available on Amazon UK.

  • Can you tell me more about the Emma brand?

    Emma Sleep is a German start-up company first established in 2015.

    The company's idea was to make the mattress market as transparent and consumer-oriented as the market in the United States.

    According to its founder, Max Laarmann, consumers should not have to buy mattresses at extravagant prices from local stores.

    Instead, they should be able to buy a reasonably priced mattress online and benefit from a long and risk-free trial period.

    Today, the Emma mattress is one of the most popular bed-in-a-box mattresses, selling all over Europe, the USA, the UK, Australia, and even India. 

    The brand has also expanded and now sells a selection of mattresses, pillows, duvets, toppers, and more. 

    All Emma mattresses sold in the UK are also manufactured in the UK

  • Is a layered pillow right for you?

    Even though you can customise the height and feel of the Emma memory foam pillow, it won't feel like your traditional pillow.

    Memory foam and layered pillows tend to feel a bit more rigid.

    This is necessary as it ensures you get the orthopaedic support you need for tension-free sleep. 

    If you're struggling with neck pain, choosing a product like the Emma pillow is an excellent idea.

    But not everyone likes the feel of these types of pillows. 

    If you like snuggling with your pillow or enjoy the feel of more traditional feather or down pillows, then the Emma memory foam pillow is not the right choice. 

    It won't give you that soft and snuggly sensation, and you won't be able to squish it up under your head.

    While you will get the support you need, you need to balance support with the pillow feel you enjoy.👍

    A shredded memory foam pillow like the Simba Hybrid Pillow is a good compromise.

    These offer more support than a traditional pillow but less of that rigidness associated with standard memory foam pillows.

  • What mattresses does Emma UK offer?

    If you're investing in a new pillow from Emma, you might also want to purchase a new mattress. 

    Emma memory foam mattresses are very popular and amongst some of the best mattresses in the UK. 🏆

    The Emma UK range includes the following:

    The Emma Original mattress is an all-foam mattress, while the Emma Hybrid and Emma Premium combine memory foam and pocket springs for additional support and breathability. 

  • References


Holly Matthews

Senior Content Writer

Holly has been a content writer at Sleep Hero UK since 2021. With an MA degree in literature and previous experience working at a leading UK bed retailer, she is committed to using her skills to guide others towards making better sleep choices.

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