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MyPillow UK



Last updated: 24.07.2021 5 Min.

It’s not often that a pillow turns into a TV advertising sensation.

But MyPillow by American businessman Mike Lindell has certainly taken the world by storm.

They've sold over 50 million pillows in the USA and Canada 🇺🇸

This sensationalist pillow is now also available in the UK, manufactured in Coventry.

But is the MyPillow any good or is it all just media hype?

We’ll take a closer look in this MyPillow UK review 👇

Top features of MyPillow

Different Firmness Levels
10-Year Guarantee
10-Year Guarantee
Made In The UK
Made In The UK
  • Overview
  • Composition
  • Comfort
  • Cover
  • Washing instructions
  • Size
  • Price
  • Criticisms
  • Accessories
  • Delivery
  • Trial
  • Guarantee
  • Conclusion
  • Contact


  • Made from chunks of polyurethane (memory) foam.
  • 3 different firmness level options.
  • Washable & tumble-drier safe.
  • Made in the UK.
  • 60-day money-back guarantee.
  • 10-year warranty.


  • Filling can feel quite lumpy.
  • Needs continuous fluffing.
  • Tends to offer a warmer sleep.
  • Quite expensive.

What makes MyPillow special?

  • Unique composition with patented interlocking fill.
  • Fully machine-washable and tumble-drier safe.
  • Made in the UK.

MyPillow composition

MyPillow is advertised as “The World’s Most Comfortable Pillow” - quite a claim to be making.

But, then again, there’s nothing low-key about MyPillow’s marketing strategy 📺

So, what makes this pillow unique?

The MyPillow available in the UK is the MyPillow Premium, though you'll get the MyPillow Classic on Amazon.

The cover and filling are exactly the same, though the Premium version is available with different fill levels.

There are two parts to the MyPillow, the cover and the filling:

  • Cover: 100% cotton
  • Filling: 100% shredded open-cell polyurethane foam


MyPillow contains a patented interlocking fill - shredded pieces of memory foam

Patented interlocking fill

The unique patented interlocking fill the MyPillow is advertised with is basically shredded pieces of memory foam.

This makes the MyPillow unique ⭐️

Other memory foam pillows, like the Emma pillow or the Nectar pillow, feature a one-piece layer of foam.

This gives you that distinct “sinking into the foam” feeling you'd expect from memory foam.

The shredded foam in the MyPillow, in contrast, gives it the feel of a traditional down pillow.

This completely changes the way you’ll sleep on the MyPillow - something we’ll explore in more detail further below 👇


Interestingly, the Simba Hybrid Pillow has a similar construction, relying on individual memory foam nanocubes as its filling.
MyPillow hug
The MyPillow has the feel of a traditional down pillow

Alternative one-piece memory foam pillows

If you prefer one-piece memory foam pillows, you can consider the below suggestion.

This is also a fully customisable pillow.

Our recommendation:

What does it feel like to sleep on the MyPillow?

The shredded foam in the MyPillow has been designed to cradle your head while you’re sleeping.

This eliminates pressure and discomfort to offer you a good night’s sleep 😴

Soft, cushioning support

The MyPillow is actually available in three different fill (and three different firmness) levels, so there is no one subjective experience of the pillow.

But, the unique filling gives it an overall feel that applies to all fill levels.

The MyPillow filling is soft, foldable, and responds well to pressure.

This means that you can fluff it up for more loft or flatten it out to achieve even pressure distribution.

Because it contains shredded foam, the MyPillow won’t give you that "sink-into-the-foam" feeling you’d expect from memory foam.

Instead, it feels a lot fluffier and more cushiony ⛅️


MyPillow feels more like a down pillow than a traditional memory foam pillow

You'll have to fluff it up

But, this shredding also means that the fill isn’t as resilient and has the tendency to lump together.

When you receive the pillow, for example, it’s likely to be quite flat and fluff-less.

The company recommends that every MyPillow should be put into the dryer for 15 minutes before use to get it to its full fluff capacity 🧺

Similarly, you may need to pop the pillow into the tumbler dryer whenever it feels lumpy.


MyPillow spinal alignment
MyPillow promises optimal spinal alignment no matter your sleeping position

Well-suited to your sleep position

The MyPillow is not adjustable like some of the other premium memory foam pillows, where you can add or remove layers or filling to match the pillow to your sleep position and preferences.

But you have the option of choosing different MyPillow fill levels to cater to different sleeping positions and firmness levels.

You’ll do this before hitting the checkout button, so make sure you choose the fill level that’s right for you!

MyPillow different fill levels
Choose your desired fill level - or take the "find your fill level" quiz to help you decide

Different fill levels are categorised by colour 🌈

In the UK, these include:

Colour Fill level Firmness level Best suited to
Yellow Least fill Soft Stomach sleepers
White Medium fill Medium Back sleepers
Green Most fill Firm Side sleepers

In the USA, there is a fourth fill level. This is the Blue (most firm) fill.

Different fill levels would be best for different sleep positions.


Front sleepers

Stomach sleepers who like a softer, flatter pillow would be most comfortable on the yellow (least fill) MyPillows.

These are thin enough to allow your head to lay flat on the mattress, helping your spine to remain in neutral alignment 📏

Neutral spinal alignment is important to eliminate neck pain and upper back pain.

MyPillow stomach sleeper
Stomach sleepers need a flatter pillow

Back sleepers

The white fill level, which has a little more stuffing, will be more comfortable for back sleepers.

It offers enough support to fill the space between your neck and the mattress, but it's still soft enough so that your head can sink into the foams and not be pushed up too much.

This is important because you want your spine to remain aligned.

If your head is pushed up too much, you're likely to wake up with a stiff neck.

The yellow (least fill) pillow will probably not offer enough support for back sleepers, while the green (most fill) pillow will probably offer too much loft and not enough sinkage.


MyPillow Back Sleeper
Back sleepers will do well on a medium-fill pillow

Side sleepers

The green pillow would be the best option for side sleepers.

It has enough filling to prop your head up sufficiently and fill the space between neck and mattress, but it’s still soft enough to allow for comfort and gentle sinkage.

Numerous side sleepers have noted, though, that you're able to feel the chunks of memory foam against your cheek.

This can be quite uncomfortable.

If this is an issue, then sleeping on your back is probably the best option if you opt for a MyPillow.


MyPillow side sleeper
Side sleepers need a pillow with more loft to fill the space between neck and mattress

MyPillow cover

MyPillow cover

The MyPillow cover is made from 100% cotton, designed to be soft, comfortable, and breathable.

Many customer pillow reviews, however, lament the fact that the MyPillow sleeps quite warm.

Memory foam retains more heat 🥵

If there aren’t any other cooling mechanisms in place, it makes sense that the pillow would be quite warm.

The Simba Hybrid Pillow, which also features memory foam, for example, has active cooling technology and a mesh panel to allow for enhanced airflow and breathability.

You could purchase the MyPillow Giza cotton pillowcases with a sateen weave for extra breathability and a cooler touch, but this is unlikely to change the heat build-up within the actual pillow.

Our pillow recommendation:

MyPillow washing instructions

Conveniently, the MyPillow is fully machine-washable.

You can simply pop it in the machine for your regular wash.

You can wash the pillow cold or warm, and use any detergent, but avoid using fabric softeners 🧼

The MyPillow can also be tumble dried.

In fact, popping it into the dryer is recommended to puff up the foams and give you the best experience.

Tumble dry on high heat without dryer balls, fabric softener, or dryer sheets.


MyPillow in washing machine
MyPillow can simply be popped into the machine for a wash

MyPillow size

The MyPillow comes in a single size of 48 x 76 cm (18 x 29 inches).

The actual loft of the pillow will change according to the fill level you’ve chosen.

MyPillow price

The MyPillow is available in two options:

  • MyPillow Premium Pillow: £59.95
  • MyPillow Premium Pillows 2-Pack: £119.90

The website lists the prices as recommended retail prices (RRP).


MyPillow promo code and special offers

MyPillow on bed

Here is where things get a little confusing.

Even though the website lists the recommended retail prices, it also gives a discounted price with a promo code.

But nowhere on the site does it actually give you the promo code 🤔

Unless you do a bit of digging, you’ll end up paying the recommended retail price.

After tons of research, the best code we've found was "SLEEP".

The price listed also excludes tax and shipping 😩

In our trials of the page, the tax doesn’t seem to be added upon checkout but a standard £7 shipping fee gets added even before you add your actual shipping information.

"Buy one, get one free" offers

Often, MyPillow will have a "buy one, get one free" offer.

These are generally limited to the first 1000 orders of the day.

Unfortunately, there’s no way of checking this.

We tested this feature many times and could never redeem the offer 😢

MyPillow buy one get one free offers
Is the "buy one, get one free" offer a scam?

MyPillow reviews & criticisms

MyPillow poses quite a conundrum as there are almost as many negative reviews as there are positive ones 🤯

The best way to explain this is that one’s experience of the pillow largely depends on the fill level chosen and what the preferred sleep position is.

If, for example, a side sleeper has chosen the yellow pillow with the least fill, it’s likely to be uncomfortable.

But there are also many other features of the pillow that give MyPillow a shady reputation.


Lumpy foam

Many customers have lamented the fact that you can feel the shredded pieces of foam through the cover - especially if you sleep on your stomach or side.

But just as many reviews don’t mention this at all and claim that the pillow has given them the best sleep of their lives 🛌

Maybe some MyPillows don’t have the same quality as others, or maybe the customers who feel the foam pieces didn’t pop the pillow in the dryer to fluff it up, as recommended.

The pillow doesn’t keep its shape well after washing, so you definitely need to fluff it up afterwards.

But since the pillow cover is quite thin, it could be completely possible to feel the actual pieces of foam.

The Simba Hybrid pillow, which also has individual foam cubes, has quite a thick cover so that you don’t end up feeling the individual pieces of foam.

Sketchy marketing tactics

Mike Lindell MyPillow
CEO Mike Lindell advertises his MyPillow

MyPillow is all about its marketing, but we’re not big fans of the sketchy marketing tactics.

Advertising a discounted product with a promo code but not providing that promo code to customers, for example, isn’t a great way to win trust and loyalty.

Similarly, the unclear conditions of the “buy one, get one free” offer don’t aid customer trust either.

Is this offer a scam or does it really exist?

Many customers have said that they’ve bought the pillow with one of these offers, but we haven’t yet been able to verify this.

What else does MyPillow UK offer?

In the UK, MyPillow also offers:

  • Bedsheets
  • Pillowcases
  • Travel pillows
  • Dog beds

The company has a much bigger selection in the US, where you’ll find a selection of other pillows, a mattress topper, slippers, blankets, towels, and even mattresses.

Our best mattress recommendations:

MyPillow delivery conditions

The MyPillow is delivered within 1 - 3 business days to any address in the United Kingdom or Ireland 🇬🇧

Delivery is not free and seems to be set at £7.

This fee gets added before you enter your shipping details.


MyPillow checkout process
Shipping is added automatically

MyPillow needs to be fluffed up

The MyPillow is delivered rolled up and compressed in a plastic bag, much like bed-in-a-box memory foam mattresses 📦

Need a new bed-in-a-box mattress? Check out our mattress reviews.

It’s likely to look flat when you first unpack it as the foam chunks need some time to expand.

MyPillow actually recommends that you place the pillow in a tumble dryer on high heat for 15 minutes.

This fluffs up the pillow.

If you don’t have a tumble dryer, you can also give the foams time to expand. This can take up to 12 hours ⏰

But, we really wouldn’t recommend buying MyPillow if you don’t have a tumble dryer.

The memory foam pieces lump together often and fluffing them up in the tumble dryer seems to be the best solution.

MyPillow box
The MyPillow box is for demonstration purposes - the actual pillow is delivered in a plastic bag

Buy MyPillow via Amazon

If delivery conditions are a little shady - like with MyPillow - we prefer purchasing via Amazon.

The MyPillow Premium, unfortunately, is not available via Amazon in the UK.

But, you will be able to purchase the MyPillow Classic.


MyPillow trial period

While the MyPillow doesn’t come with a risk-free trial period, there is a 60-day money-back guarantee.

If you return the pillow for any reason within 60 days, you’ll get a full refund 💰

But, the customer will have to organise and pay for the return, which is a huge inconvenience.

We much prefer the completely risk-free 200-day trial period the Emma pillow comes with, where Emma organises and pays for all returns.

MyPillow guarantee

The MyPillow comes with a 10-year guarantee on any workmanship and/or material defects.

This is considerably longer than the warranty period for other pillows we’ve tried 🥳

The Emma Pillow, for example, has a 2-year guarantee, while the Simba Pillow only has a 1-year guarantee.

Is the MyPillow a good pillow?

MyPillow is an extremely well-marketed pillow, and it also has many favourable customer reports.

But, customer reports are 50/50 - some say they love the pillow and others say they hate it.


We think it could suit you perfectly if you’re looking for a fully washable pillow and are pretty knowledgeable about the height and firmness you need.

But we also think that, if budget isn’t a problem, you’d be better off opting for the Simba Hybrid Pillow.


Quality material but easily feels lumpy


Comfortable in most positions


Smell dissipates quickly


Can sleep quite hot

Motion transfer & support
Motion transfer & support

Good support depending on model chosen

Delivery & returns
Delivery & returns

Delivery & returns are inexpensive but not free

Value for money
Value for money

Good value if bought with a coupon


Quality material but easily feels lumpy


Comfortable in most positions


Smell dissipates quickly


Can sleep quite hot

Motion transfer & support
Motion transfer & support

Good support depending on model chosen

Delivery & returns
Delivery & returns

Delivery & returns are inexpensive but not free

Value for money
Value for money

Good value if bought with a coupon

Contact MyPillow UK

Customer service: To contact MyPillow UK directly for complaints, support, or queries, please e-mail them at or call 0800 096 2101.

Registered office: MyPillow LTD, Unit E, Quinn Close, Seven Stars Industrial Estate, Coventry, CV3 4LH, United Kingdom

Frequently asked questions

  • Where is MyPillow UK made?

    MyPillow UK is made in Coventry, UK.

    With MyPillow produced locally, it ensures that the pillow meets local manufacturing regulations.

  • Who is the MyPillow Guy?

    MyPillow CEO Mike Lindell is commonly referred to as the “MyPillow guy”.

    He’s received a lot of bad press about his vocal opinions on US politics, his support of Donald Trump, and his controversial cures for the novel coronavirus, Covid-19.

    We won’t get into any of that here, but, if you are interested, you can head over to the Mike Lindell Wikipedia page for more information. 


My mum calls me "bear" because I like to sleep so much. I never knew that, one day, that would be a very useful skill. Can you tell that I've found my calling? 

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